Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media. I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter. PROGRAM OVERVIEWAfter doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message). Prompt them to share the…See More
"Google+ doesn't offer pages for businesses yet, but you adding their +1 button to your current web site can help you get more clicks. Now users who are signed in to Google when they search will see which of their Google contacts have…"
Linda Wigington distinguished between deep retrofits & deep energy reductions, thus expanding the range of strategies & tactics from which we might propose when engaging with people, the ones who choose.See More
It's going great - we've got people signing up daily to compete with friends to showcase how budget-savvy/green they are. We're also partnering up with home energy pros, like Ciel Power, to help them build…"
Thanks for sharing this! I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers. I'd be curious to know from…"
"Not sure if yall have seen this, but there's a free service called paper.li that automatically creates a 'newspaper' based on the most popular URLs shared by your Twitter followers. You can set it up to automatically tweet the…"
"Our Top Saver contest ends on Sunday, so if you have any customers who made more than a 22% reduction in their January 2011 bill compared to their January 2010 bill (electric or gas), have them sign up for…"
"James thanks for creating this group - I'm excited to see how everyone is using social media. With EnergyFlair.com we're tapping in to people's social networks to let them compete against friends to save the most energy at home. Part…"
http://www.egia.org/academy/20101202/Home Performance can be complicated to explain, but an effective website CAN produce the leads you are looking for. Discover ways to improve your website by presenting key ideas, convincing the customer to take action now and simplifying the technical details of the Home Performance process. You will learn what to say on your website and how to say it. We'll share tips and samples that you can use, and have…See More