Efficiency in creation, by which I mean business. To that goal I take the path of efficiency in our built environment, which includes energy efficiency, financial efficiency, travel efficiency, and worker productivity (health & happiness). I have experience in both residential and commercial buildings, though I currently spend most of my time in the residential sector.
A good example of using humor to educate homeowners about saving water, from the Rising Sun Energy Center. RSEC offers No-Cost Energy and Water Assessments to NorCal residents through its California Youth Energy Services summer program.