Developing marketing "Brand" that has both amateur and Professional distinctions to include and foster E-NRG-Y respect which can be used to help Non-profit Housing sector and Home Owners as well. Engaging "Client" on their level of interest and motivation is paramount to mass market movement to action.
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New York is increasing its energy standards and is investigating the possibility of implementing the Passive House Standard for new construction and retrofit projects. Interviewee: Ken Levenson, with NY Passive House Assoc and 475.