Developing marketing "Brand" that has both amateur and Professional distinctions to include and foster E-NRG-Y respect which can be used to help Non-profit Housing sector and Home Owners as well. Engaging "Client" on their level of interest and motivation is paramount to mass market movement to action.
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A presentation by Greg Labbé in April 2014 on retrofitting vintage home for energy efficiency. He talked about basic building science, brick houses, movement of heat energy and moisture in and out of the house, air barrier and water barrier, house…