Energy Upgrade Calif. Whole House Assessment Marketing Video

Learn more about the Whole House Assessment at www.sce.com/upgrade.

Views: 222

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Dennis Heidner on December 14, 2013 at 11:14pm

TeddKidd, 

The style of advertisement they are using - is now pretty common.  It uses combines basically three different "important" items into one short sound bite -- aiming to capture the viewer from multiple angles... 

1.  The ad talks about money,

2. The ad talks about comfort

3.  The ad talks about health.

You see the same ads all the time combining those items for cars and other consumer products.  They do it because one ad covers the husband/wife and they can connect to it emotionally.

The ad doesn't promise any money - it promotes the idea that piece meal energy improvements are not as good as a comprehensive audit and improvement plan.  Some of the complaints you have against California energy programs -- were a result of those piece meal improvements.

I see the ads as trying to make people think about comprehensive solutions - not just going to a big box store and buying a few lightbulbs -- then wonder why they haven't seen a change on their electric bill.

Remember - if you look at the EIA stats... 14% of the California homes do not have heat.  Not needed.  So promoting heating improvements doesn't work.  But some of those same homes may have in window air conditioning units,  or un-vented bathrooms,  or frequently kitchens that use a gas appliance.  

On this web site in some of the "horror" -- I can't believe they did that... you can see some really "intelligent" solutions that have been used for hot water heating and clothes washing -- installing the appliances outside of the house in unprotected - and rather shoddy installations.   They worked (sort of) because the climate is mild,  first earthquake or nasty storm and the building is toast.. because of the poor work quality (a DIY installation).  The EUC PR - would bring -- I hope -- bring some intelligence to the picture...

Comment by tedkidd on December 14, 2013 at 10:12pm
Dennis,

I think about numbers like that as esoteric, arbitrary, and PR pomp. What I think is more important is whether individual promises to individual people deliver to expectations because if they don't, people are out of pocket the saving that were supposed to help pay for the improvements, which in California case is two out of every three cents. I just don't think claims of obscure megawatt reductions justify a giant fraud perpetrated on the public. I suspect you don't either.
Comment by Dennis Heidner on December 14, 2013 at 7:41pm

TedKidd,

Perhaps you need to look at what the average MWh/yr per consumption by state...  California has reduced the average statewide consumption to under 6MWh/yr...  over about a 30 year period.  Louisiana is running about 18MWh/yr...

I am in Washington State...  not California...

http://www.eia.gov/consumption/residential/reports/2009/state_brief...

http://www.eia.gov/consumption/residential/reports/2009/state_brief...

Comment by tedkidd on December 13, 2013 at 8:45am

DRIVERS:

Health issues.

Comfort - grossly oversized blasting heat. 

LISTEN MUCH??  

EUC PR pitch predominantly talks money savings, even though the consumers NEVER stated that savings was a factor much less primary driver.  So these people running the program still completely miss the point and come from a perverted perspective of what matters.  

No wonder California's program is poster child for most expensive and least effective - crappiest in the nation.  Too much kumbaya singing, pot smoking, green washing back patting doo gooders, and not enough realistic folks with LISTENING and rational thinking skills.  They're not packaging EE to meet consumer interests, they're packaging it to meet their doo gooder needs and what they THINK is important to consumers.      

And as long as they think "savings" is the driver they will overstate savings and California will continue to be  poster child for crappiest program in the country- with an absurd program cost in the 5 digit area and consumer realized savings at a super low 30¢ on the dollar promised, (not that other state averages of 50¢ aren't something deserving of great shame)  

http://bit.ly/VTsucksToo

Featured Forum Discussions

What causes a temperature plane in a home

Started by Energy Wise Solutions in HVAC. Last reply by Peter Krych on Friday. 4 Replies

Velocity Pressure Testing

Started by Horace Douglas Hunt, Jr. in General Forum. Last reply by Horace Douglas Hunt, Jr. Apr 15. 2 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Profile IconSharon Block, Travis Lundberg, Ryan & Shannon Coon and 2 more joined Home Energy Pros
16 hours ago
Gary Reed added a discussion to the group Job Board
Thumbnail

HOME ENERGY ADVISORS WANTED (NEW YORK STATE: Saratoga & Glens Falls Region)

We are currently seeking experienced HOME ENERGY ADVISEOS to join the Jack Hall Plumbing &…See More
yesterday
Profile IconGary Reed and Kurt Shafer joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
yesterday
Ron Sarrick liked Energy Wise Solutions's discussion What causes a temperature plane in a home
yesterday
Kurt Shafer added a discussion to the group Job Board
Thumbnail

Installers for Whole House Fans in Various Cities

Invisco Whole House Fan Company in Temecula CA sells the highest performance fans in history. The…See More
yesterday
Kurt Shafer posted a blog post

First Rooftop Whole House Fan for Homes without Attics

Eichler was one of the most famous Mid Century Modern home builders in the 50s and 60s. His homes…See More
yesterday
Travis Lundberg replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Do you still happen to have a blower door fan, frame and fabric still for sale?  If so please…"
yesterday
Profile IconTravis Lundberg and Alana Barnett joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service