It really wouldn't be fair not to share this timely report, which was aired in major cities last night:
It describes a buying program which resembles other rewards programs. The website is called Neighbor Oil. They offer discounts on oil and propane, based on a points system. Sure, efficiency matters. But so does fuel cost!
There may be similar programs available in your area for you and your customers.
Heating oil is at an all-time high of $4.11, national average.