New Label for Things Made from Wind Energy

I am composing this blog post on a computer that was likely assembled in a factory that runs on electricity made from coal. The aluminum for the case and other parts of the computer probably came from a smelter powered by natural gas. The electricity powering the computer here in California could come from a combination of natural gas, from hydropower, wind power, or a solar thermal plant that uses the Sun’s energy to create steam, turn a turbine and make electricity. But this is educated guesswork on my part.

 

We can pick up a chocolate bar, coffee, or other stuff at Trader Joe’s and read the label to see where it was made, whether or not it’s organic, if the people who grew it were paid a just wage, and how much high-fructose corn syrup is involved. Doesn’t it seem like the next step is to know what kind of energy was used to make it? Soon you’ll be able to go to a store and buy a product you know was made from pure, clean wind energy.

 

The Global Wind Council, WWF, the LEGO Group, the UN Global Compact, and others announced an initiative to create the first global consumer label that identifies a product made from wind power; they call themselves the WindMade consortium. The announcement came in late January at the World Economic Forum in Davos, Switzerland—the uber gathering of world-grade economic movers and shakers. The consortium plans to disseminate the WindMade label through what it calls a “good corporate citizen initiative” that includes 6,200 corporations in more than 130 countries.

 

“We hope that this will create a strong element of consumer pull which will accelerate the pace of wind energy development globally,” says Ditley Engel, CEO and President of Vestas Wind Systems, who pioneered the initiative. But it’s not just wind energy the consortium is pushing. The group wants to create labels for products made from solar energy, biomass, and other renewable sources.

 

The WindMade labeling initiative is a global effort to promote energy and resource conservation to corporations; but it is reaching corporations through their customers. A global TNS Gallup survey of 25,000 people in 20 different markets showed that 92% of respondents believe that renewable energy is a good way to combat global climate change, and most of them would choose a wind-made product even if they had to pay a premium for it. Corporations, at least the ones that make things, have to please their customers, as well as their shareholders, in order to compete and stay in business.

 

“We believe that voluntary certification is one key to raising the bar for mainstream performance,” says James Leape, Director General of WWF. “We hope to see WindMade develop into a good example of a standard for corporations to close the gag between ambition and reality in the important area of renewable energy.”

 

In March, the WindMade consortium plans to announce more details of the program, in particular how the certification process will work. PricewaterhouseCoopers—a member of the consortium and the folks who tally the scores and keep the Oscar winners secret until Oscar Night—is leading the effort to develop and monitor the certification process. And the winner is—everybody.

Views: 87

Tags: change, climate, energy, global, renewable, wind

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Photos

Loading…
  • Add Photos
  • View All

Latest Activity

Profile IconTirso De Ubago, Hamed Ghanbari, Bob Eldredge and 1 more joined Home Energy Pros
3 hours ago
Hamed Ghanbari replied to Brian's discussion Everything you need to become a energy auditor for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hello, I am interested to buy a Minneapolis Blower Door DG700. How much is your unit? Thanks. "
6 hours ago
Hamed Ghanbari joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
6 hours ago
Colin Genge updated an event
Thumbnail

Measuring HVAC Performance webinar at Online

February 23, 2016 from 11am to 12pm
If you install, service or test HVAC systems you will want be there for this special webinar.…See More
10 hours ago
Colin Genge updated an event
Thumbnail

Testing for IECC Code Compliance for duct and house leakage webinar at Online

February 16, 2016 from 11am to 12pm
The International Energy Conservation Code (IECC) is in use or adopted in 47 states, the District…See More
10 hours ago
Jan Green posted a status
"I'm honored to be selected to speak at the 2016 RESNET Conference right here in sunny Scottsdale 2/29-3/2/16 with SRP & others!"
11 hours ago
Joe Konopacki posted an event

Duct & Envelope Tightness (DET) Verifier at Temperature Equipment Corporation

February 26, 2016 from 8:30am to 4:30pm
The Duct & Envelope Tightness Certification (DET) was designed by the Midwest Home Performance…See More
12 hours ago
Diane Jackson liked Don Hynek's discussion Superinsulation retrofit is Complete!
13 hours ago

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service