NAR Study: Homebuyers Consistently Seek Efficiency

The National Association of Realtors’ annual Profile of Home Buyers/Sel... is out.  The 2011 results are impressive not because of anything new, but because of consistent results about homebuyer interest in energy efficiency.  Over 5,000 consumers participated in the research.

Since 2008 the survey has included questions on the importance of heating and cooling costs, commuting costs, and efficient appliances and lighting.  The chart below shows that rankings for these items have remained relatively stable year-to-year.  It is noteworthy that the importance of commuting costs have dropped even though high gas prices have made headlines in recent years.

Another interesting – and stable – trend in the reports year-to-year is that since 2009, about 62% of buyers have purchased homes built prior to 2000.  This means that most buyers move into homes built before modern energy codes were introduced.

What does this mean for energy efficiency programs?  First, know what sells.  While monthly savings won’t close at the kitchen table, it is critical to homebuyers who are scrutinizing monthly bills before locking into a home.

Empower your clients with pride and marketing ammunition by confirming before and after energy savings.  A user-friendly recap is MLS-friendly as a listing attachment and helps spread the word about your program.  Go the extra step to specifically highlight measures implemented, and the related QA standards to reduce heating/cooling demand, and upgrade appliances and lighting.  Better yet, record it twice, first in marketing language the typical homeowner can understand.  Then again on the Appraisal Institute’s Green & Energy Efficiency Addendum to encourage a resale premium.

What does this mean for real estate agents?  Your clients might not be asking specifically for green features, but they are eager to get the best value.  This means purchase price as well as the operating costs for their next home.  The MLS in your area may offer a green addendum or green fields that highlight efficiency features.  Or, the Appraisal Institute addendum could be used by the seller to share those details with your buyer.

 

Reprinted with permission from Not-YET-Green.  Original article published here:  http://www.notyetgreen.com/?p=1655

Views: 542

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Walter Ahlgrim replied to James White's discussion What happened to Home Energy Pro's website?
"Try downloading Google Chrome web browser https://www.google.com/chrome/browser/ I had similar…"
6 hours ago
Stacy Hunt posted an event

Building America Webinar: Multifamily Ventilation Strategies and Compartmentalization Requirements at Virtual

September 24, 2014 from 3pm to 4:30pm
The Building America Program is hosting a no-cost, webinar-based training on Multifamily…See More
8 hours ago
Ben Jacobs replied to Bud Poll's discussion Another benefit from air sealing
"This is info I give to clients that I serve. People who live in homes that are not energy efficient…"
10 hours ago
Brennan Less replied to Bud Poll's discussion Another benefit from air sealing
"Thanks Bud. I just feel the need to point out any such issues, because we as a field need to be…"
12 hours ago
Bud Poll replied to Bud Poll's discussion Another benefit from air sealing
"Hi Brennan, "weak and irrational" is not at all what I was trying to communicate. …"
13 hours ago
Christopher Talarico replied to Christopher Talarico's discussion Heating with Tankless Water Heater & Hydronic Air Handler vs. Gas Furnace
"Barbara, thanks for the info - this is some of the research I was interested in seeing. That report…"
13 hours ago
Brennan Less replied to Bud Poll's discussion Another benefit from air sealing
"I would love to see such matters discussed on this forum without broadly characterizing women as…"
13 hours ago
Eric Kjelshus commented on Christopher Morin's blog post Top 5 Changes to ACCA Manual S
"I run loads each day.  BUT my completion does not,    I see so much over sizing…"
13 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service