Fortunately for the rest of us, some people missed the message, the one that says we’re in an economic slide so slippery there is no climbing back up.

I had a chance to speak to several of these optimists recently. No, they are not members of the Pollyanna Club; they are green energy entrepreneurs, those who are innovating and growing companies as the rest of the world downsizes. (See Energy Entrepreneurs Flock to Renewables Bonanza in Renewable Energy World magazine.)

These are folks that can’t stop creating no matter how mucky our outlook. In fact, problems seem to incite their inventiveness.

Their inventions are diverse; as are they, but their activities are converging into some trends.

  • Silicon Valley and the energy industry are teaming up more and more. “You can’t throw a softball around here without hitting another solar company,” said Dan Shugar, Solaria’s chief operating officer, from Silicon Valley.
  • Energy is producing its own crop of rising Mark Zuckerbergs and Steve Jobs, who I suspect will be the next generation of business legends.
  • Perhaps most significant, a lot of today’s innovation focuses on bringing consumers and businesses greater efficiency and control over energy in their homes and businesses, whether through cell phone apps that let you adjust your thermostat while miles away, financing mechanism that make solar affordable to the rest of us, orwindows that generate electricity on two sides, using a form of artificial photosynthesis that takes advantage of both the sun outside and the electric lights indoors.

These are just a few of the new energy innovations that focus on what’s right here in my home or even in the palm of my hand. Getty Images, which studies how energy companies speak to consumers through pictures, calls this new trend “Homing in on Green.”

“While pictures of wind turbines and oil rigs remain popular, Getty Images has seen a marked 40 percent increase  in images that showcase  efforts to ‘go green’ on a smaller scale – for example, images of people swapping old light bulbs for energy efficient counterparts, neighborhoods with solar paneled roofs, families drying laundry outside, rather than relying on technology,” said Getty Images in announcing the third edition of its research report, The Curve.

Are these images actually getting through to people? Do consumers have any sense of the magnitude of change occurring in energy and how it will affect their day-to-day lives? It seems not. Most people are not even aware of federal and state financial incentives they can receive if they integrate new energy technologies into their lives, according to a survey sponsored manufacturer Emerson. Among the 1,007 US adults who participated in the September 2011 poll, 61% were unaware of the financial assistance available.

So, while big things are happening in energy; consumers by-in-large don’t know it yet. But the changes are coming, this time right to our doorsteps – and even if we’re not at home, we’ll be able to let them in, using probably just our cell phones.

Elisa Wood is co-author of the report, “Energy Efficient Lighting Explained: A guide for business people who aren’t lighting techies.”

Views: 84

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Colin Genge commented on Jim Gunshinan's blog post Energy Upgrade California—Up Close and Personal
"Pressurize the house to +25 Pa. Use smoke on the registers to identify leakage to outdoors then use…"
11 hours ago
Tim Reynolds replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"I was wondering if you would sell the pressure pan by itself and for how much? Thanks -Tim"
20 hours ago
Profile IconTim Reynolds and angela hines joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
20 hours ago
Profile IconAllen Rathey, Kevin Love, Shannon Kahl and 1 more joined Home Energy Pros
20 hours ago
angela hines replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"What is the price for them together? What is the price just for the blower door set?"
yesterday
Alan Gindt replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Yes"
yesterday
Anna Jursik's blog post was featured
yesterday
Everblue posted a status
"New Energy Auditor Jobs posted on our Massachusetts Job Board! Check them out: http://www.everblue.edu/hiring/job-board/massachusetts"
yesterday
Everblue posted events
yesterday
angela hines replied to Brooke Ingram's discussion 3 full sets of testing equipment available for sale! in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi is the Minneapolis blower door set still available?"
yesterday
angela hines replied to David Allen's discussion Like new! Great Deal! Minneapolis Blower Door system, Duct Blaster and Flir i-7 Infrared Camera for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"I am interested in the blower door and camera. Are they still available? If so i will buy. Please…"
yesterday
angela hines replied to Alan Gindt's discussion Minneapolis Blower Door, Pressure Pan, and Bacharach CO 3 For Sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Is this still for sale? I am interested and would want to buy."
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service