Thinking of convincing the homeowner that you are the right contractor for the window replacement project? Make sure that you are prepared to demonstrate that you have the knowledge to evaluate the problem correctly. The customer wants and expects to perceive this quickly or you will not be selected for the follow-up. So, to ensure your business is the one selected for that coveted follow-up session, it is critical to showcase your knowledge and experience, the two fundamental factors that say you will make the right evaluation.

As a home improvement contractor, showcasing your knowledge must be a systematic process; your information must be out there in front of your targets telling your stories. It "pays" to be bold, it must be why you are contacted in the first place. The introduction of search engines and social media into the marketing mix has made it easier to achieve this at cost effective levels compared to traditional media. Indeed, a home improvement client knows that selecting the best-fit contractor could worth thousands of dollars in making that right choice the first time. Is the home drafty and uncomfortable because of the 7-year old replacement windows or is it because of air leaks and insufficient insulation through the building? The homeowner wants to believe that you understand the problem therefore you must convince her by being believable and credible. In truth, your face to face presentation with the client must validation you and your service for doing so you will be perceived as having the expertise to make the right evaluation.

Likewise with poise and confidence communicate your passion for what you offer by vividly highlighting relevant experiences that match your story. This is your chance to propose solutions and stress benefits. You must demonstrate through work samples and referrals that she is not the only one with this problem and that you have solved it before. I recommend, be bold in presenting your credentials particularly evidence of professional training, length of time in the field and prestigious clients with whom you have done business, this will serve to prove your commitment and validate your experience. Again, making the right evaluation is the credibility you create in the mind of the homeowner.

The correct evaluation will help you convince the home improvement client that you are the right contractor for the job, However, to create this perception you must confidently showcase your knowledge and experience, be bold for there is no way around this.

David H. Allen is a recognized expert in building exterior and energy efficiency home improvement in the Boston market, he is the CEO of Caledonia Construction a company he co-founded in 2002. Under his leadership Caledonia Construction has developed into a leading building exterior and home performance improvement brand in Massachusetts. To discover more about Caledonia visit http://caledoniaconstruction.com/main.html



Views: 18

Tags: air, home, improvement, insulation, performance, replacement, sealing, window

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Don Fitchett commented on Tom White's video
19 minutes ago
Profile IconJean-Paul, Bryan and Erica Sullivan joined Home Energy Pros
2 hours ago
tedkidd replied to Bob Blanchette's discussion How does Cycles Per Hour affect real world AFUE?
"Want to spot a simpleton? It's a guy who thinks EE and comfort are disconnected.  Want…"
2 hours ago
tedkidd commented on Tom White's blog post Clean Energy Works Oregon: Total Home Performance
"Nice post Tom! I really like how he puts that. Leveraging interests so they can optimize…"
2 hours ago
Kent Mitchell commented on Tom White's blog post Clean Energy Works Oregon: Total Home Performance
"As a contractor in the region - we frequently wonder how/why you can be a non-profit?  Oregon…"
4 hours ago
Craig Foley posted a status
"Support the SAVE Act. Legislation would add energy costs to underwriting process. NJ article at: http://goo.gl/f57iGC"
4 hours ago
Bud Poll posted a discussion

Basing air exchange on house volume??

I have long objected to including a basement volume when calculating air exchange as it just…See More
4 hours ago
Tom White's video was featured

Twas The Night Before a Clean Energy Christmas

From the foothills of the Rockies, RMI editorial director Pete Bronski reads 'Twas The Night Before a Clean Energy Christmas. Happy Holidays and Happy New Year!
6 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service