How Can Social Media Change the Future of Energy?

Energy is a monumental subject, certainly not something that can be covered in a single blog. There are lots of resources and new information that comes out on a regular basis, so how do you keep up with it?  A couple years ago I read a book that changed how I approached completing tasks and how that approach, applied correctly, could change the world.


The book was, The Slight Edge by Jeff Olsen (2013), who discussed that seemingly small and incremental efforts done regularly add up to extremely large accomplishments over a period of time.  This can be seen directly from saving money with compounding interest, becoming an expert in anything new, and through the cumulative energy use of each and every person in the world.  I have come to understand that this incremental actions theory is applicable in every aspect of our lives from our health and relationships to our technology and energy usage.  Energy is estimated to be a $6 trillion dollar industry with the United States being among the world’s leaders in production and consumption (United States Energy Information Administration, 2014). 


None of this happened in a short amount of time and The U.S. Energy Information Administration predicts that the world energy demand will increase another 56% by the year 2040 - translation, “we are going to need a LOT more energy!” Ultimately this information is dependent upon the present state of the energy industry, current societal trends in our day-to-day habits, and the ability that we all have to influence the future that we face if we do not change our approach to energy.  What if we found a way to curb that trend by improving how we utilize the energy that we create?  What if we could reduce the energy usage of every structure in the country by 20% or even 30%?  We could help keep the rate demand increases down and encourage local clean, renewable energy production allowing our dependence on fossil fuels to remain constant only to eventually decline becoming an obsolete energy resource.


So how does this all relate to social media?  Social media is a platform to bring awareness to what small incremental steps you can take in your home as well as finding out what is up and coming in the energy industry.  Social media is a chance for you to learn and educate others on a grand and easy to reach scale.  Like or Follow us for simple energy saving tips and reminders along with news and information about what is up and coming in the energy sector and make a small effort towards making the world a better place for us all.


Thank you for reading!  We want to hear from you, please feel free to give us your comments or suggestions.


Ryan Enright

Partner - Marketing Manager



United States Energy Information Administration. (2014, September 9). United States Energy Information Administration. Retrieved from INTERNATIONAL ENERGY OUTLOOK 2014:

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Tags: , , Administration, Energy, Information, Jeff, Olsen, Social Media, The Slight Edge, , US, blog, More…energy


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