Follow Price Signals to a Green Revolution

Tom Friedman delivered an engaging keynote speech at USGBC’s Greenbuild last week in Toronto.  His message around the difference between a green party (“Yeah, we’re BP – Beyond Petroleum!”) and a green revolution was very inspiring.  His words fit right in with my presentation the next day on Driving Demand for Energy Efficient Homes, and GreenMLS.

EcoHome Magazine recapped his points about a green revolution.  Read more.

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Comment by Chris J Folse on October 14, 2011 at 10:44am
Thanks for staying on course Laura. We need the price point for green homes to become an important issue. Consumer understanding will help. We work hard to convince our peers but it's the public lay person that needs convincing of all the points of value. Present value, value in-use, and future value. This country needs a strong Energy Public Relations campaign. Our government, local & federal, used to promote public announcements. When the public wants and demands products the market will thrive.

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