Change is Hard—How Do You Get People to Accept It?

Changing one’s daily routine and making big decisions about money is hard. When a home performance contractor asks a customer to consider an audit, they are asking a lot. Besides the cost of the audit and any retrofit measures the homeowner chooses to pay for, which is probably the biggest challenge, there is also the inconvenience. The audit and retrofit may require the homeowner to take time off from work. Having workers climb in and out of the attic, under the crawlspace, and drill holes in the wall can be very disruptive. After all, people come home to find some peace and quiet after a day at the office and a long commute, or they are at home raising a family or working in a home office. Instead of peace, you are offering them a few days of chaos. Instead of a nice clean house, you are asking the homeowner to put up with a lot of noise and dust.

And after paying the price in money, inconvenience, and missed work time, there is no guarantee the contractor can give to the homeowner that the home will be more energy efficient and comfortable; or that the retrofit work will add value to the home. The former depends a lot on the lifestyle of the people living in the home, and the latter, at least for now, usually depends on the whims of the housing market.

Change is always inconvenient; it is always disruptive. But home performance contractors are asking their customers to change—and not just for a day. In order for the homeowner to realize all the benefits of a retrofit requires him or her to be more aware of the settings on their thermostat, and the exhaust fans in their bathrooms. Who wants to climb into a dusty, spider-infested attic with rusty roofing nails at head level to change a furnace filter every three months?

I know that there are “first adopters” out there—people who have the money to experiment with new technology and who have places to be comfortable while their house is being worked on. But for people who are living closer to the edge financially, and who have very little free time, it’s a real challenge.

I don’t know how you get someone to go through everything involved in a retrofit. So I’m asking you. How do you do it? What works and what doesn’t work? What have you found that makes people willing to put up a lot of money and put up with a lot of disruption, to take a chance at having a more efficient, comfortable, and healthy home to live in?

Views: 748

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Jim Gunshinan posted a blog post
1 hour ago
Kim Tanner commented on Diane Chojnowski's group Home Energy Pros on Twitter
"Follow The Energy Conservatory on Twitter! We'll follow…"
4 hours ago
Kim Tanner joined Diane Chojnowski's group
Thumbnail

Home Energy Pros on Twitter

We've created a twitter list of members of Home Energy Pros who tweet!See More
4 hours ago
Rob Moreno is now a member of Home Energy Pros
5 hours ago
Bud Poll replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Hi Kaushal, First step is to understand where you are in terms of energy costs.  If current…"
7 hours ago
Kaushal Bharath Raju posted a discussion

Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.

We have a small 1940s single level house (1005sqf) in Berkeley, California that is in need of a…See More
14 hours ago
Christopher Morin posted a blog post

5 Things New Energy Efficiency HVAC Contractors Need to Know

1. Do not sell on Price! Use 'Simple Payback'The price of High-efficient equipment will undoubtedly…See More
20 hours ago
David Eggleton commented on David Eggleton's group Considering Permaculture &/or Transition
"In August 2014, in Minnesota, there's another unprecedented opportunity to meet and mix with a…"
yesterday
Glen Gallo commented on Jim Gunshinan's blog post Energy Upgrade California—Up Close and Personal
"Nate, RE: Duct test On my own home and a rental I have tested more than once over the last many…"
yesterday
Profile Iconangela hines and Charles Goldman joined Home Energy Pros
yesterday
Jeff Flaherty joined Diane Chojnowski's group
Thumbnail

Tools of the Trade

A hammer and a saw used to be the key tools for home contractors. Today, the best-in-breed also use…See More
yesterday
Jeff Flaherty joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service