Change is Hard—How Do You Get People to Accept It?

Changing one’s daily routine and making big decisions about money is hard. When a home performance contractor asks a customer to consider an audit, they are asking a lot. Besides the cost of the audit and any retrofit measures the homeowner chooses to pay for, which is probably the biggest challenge, there is also the inconvenience. The audit and retrofit may require the homeowner to take time off from work. Having workers climb in and out of the attic, under the crawlspace, and drill holes in the wall can be very disruptive. After all, people come home to find some peace and quiet after a day at the office and a long commute, or they are at home raising a family or working in a home office. Instead of peace, you are offering them a few days of chaos. Instead of a nice clean house, you are asking the homeowner to put up with a lot of noise and dust.

And after paying the price in money, inconvenience, and missed work time, there is no guarantee the contractor can give to the homeowner that the home will be more energy efficient and comfortable; or that the retrofit work will add value to the home. The former depends a lot on the lifestyle of the people living in the home, and the latter, at least for now, usually depends on the whims of the housing market.

Change is always inconvenient; it is always disruptive. But home performance contractors are asking their customers to change—and not just for a day. In order for the homeowner to realize all the benefits of a retrofit requires him or her to be more aware of the settings on their thermostat, and the exhaust fans in their bathrooms. Who wants to climb into a dusty, spider-infested attic with rusty roofing nails at head level to change a furnace filter every three months?

I know that there are “first adopters” out there—people who have the money to experiment with new technology and who have places to be comfortable while their house is being worked on. But for people who are living closer to the edge financially, and who have very little free time, it’s a real challenge.

I don’t know how you get someone to go through everything involved in a retrofit. So I’m asking you. How do you do it? What works and what doesn’t work? What have you found that makes people willing to put up a lot of money and put up with a lot of disruption, to take a chance at having a more efficient, comfortable, and healthy home to live in?

Views: 822


You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Ben Haas replied to Rod Fox's discussion Utility Meter Accuracy
"Yup..... 1200 amp service to the compound.....  3 -400 amp panels, all single phase since 3…"
8 hours ago
Walter Ahlgrim replied to Rod Fox's discussion Utility Meter Accuracy
"The more I think about it if the problem cannot be the current transformers reading small loads,…"
13 hours ago
Dennis Heidner replied to Rod Fox's discussion Utility Meter Accuracy
"Note to readers 0.5A instead of 5A for reading with A/D.... the edit to correct that didn't…"
14 hours ago
Dennis Heidner replied to Rod Fox's discussion Utility Meter Accuracy
"Rod, I have some of the CT's that you referenced in the openenergymonitor system.  They…"
15 hours ago
Tauran Ivall replied to Tauran Ivall's discussion Energy Efficient Entry Door options out there?
"Graham, How did this Plasproinc door cost?  Do you have any photos you can share a link to?"
15 hours ago
Dennis Heidner replied to Rod Fox's discussion Utility Meter Accuracy
"1200A service... really?  or did you mean 200A.  That size service would likely result in…"
16 hours ago
tedkidd replied to Rod Fox's discussion Utility Meter Accuracy
"That's great news! Guess that means there are a bunch of blower doors getting used in Jackson…"
17 hours ago
Ben Haas replied to Rod Fox's discussion Utility Meter Accuracy
"Teton County and the Town of Jackson Adopted the 2014 IRC energy code.... With that, inspectors now…"
17 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service