Change is Hard—How Do You Get People to Accept It?

Changing one’s daily routine and making big decisions about money is hard. When a home performance contractor asks a customer to consider an audit, they are asking a lot. Besides the cost of the audit and any retrofit measures the homeowner chooses to pay for, which is probably the biggest challenge, there is also the inconvenience. The audit and retrofit may require the homeowner to take time off from work. Having workers climb in and out of the attic, under the crawlspace, and drill holes in the wall can be very disruptive. After all, people come home to find some peace and quiet after a day at the office and a long commute, or they are at home raising a family or working in a home office. Instead of peace, you are offering them a few days of chaos. Instead of a nice clean house, you are asking the homeowner to put up with a lot of noise and dust.

And after paying the price in money, inconvenience, and missed work time, there is no guarantee the contractor can give to the homeowner that the home will be more energy efficient and comfortable; or that the retrofit work will add value to the home. The former depends a lot on the lifestyle of the people living in the home, and the latter, at least for now, usually depends on the whims of the housing market.

Change is always inconvenient; it is always disruptive. But home performance contractors are asking their customers to change—and not just for a day. In order for the homeowner to realize all the benefits of a retrofit requires him or her to be more aware of the settings on their thermostat, and the exhaust fans in their bathrooms. Who wants to climb into a dusty, spider-infested attic with rusty roofing nails at head level to change a furnace filter every three months?

I know that there are “first adopters” out there—people who have the money to experiment with new technology and who have places to be comfortable while their house is being worked on. But for people who are living closer to the edge financially, and who have very little free time, it’s a real challenge.

I don’t know how you get someone to go through everything involved in a retrofit. So I’m asking you. How do you do it? What works and what doesn’t work? What have you found that makes people willing to put up a lot of money and put up with a lot of disruption, to take a chance at having a more efficient, comfortable, and healthy home to live in?

Views: 848

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Kim Burnett commented on Diane Chojnowski's group Home Energy Pros on Twitter
"Good morning, would you please add me. Thank you. Kim Burnett A+ Abundant Energy Experts"
2 hours ago
Kim Burnett joined Diane Chojnowski's group
Thumbnail

Home Energy Pros on Twitter

We've created a twitter list of members of Home Energy Pros who tweet about home performance and…See More
2 hours ago
Luke Langhals replied to Luis Hernandez's discussion ERV Configuration
"Very good reading. Thank you for posting this."
4 hours ago
Luke Langhals replied to Diane Chojnowski's discussion Poll: How confident do you feel about the future of home performance?
"This poll would change on a day to day basis :) I'm cynical one day and extremely optimistic…"
4 hours ago
Luke Langhals liked tedkidd's discussion Dear DOE, PACE sucks - please fix or make it go away...
4 hours ago
Nicole Scheunemann's video was featured

Airtight, Tested Right: Blower Door Tests for Contractors

Contractors: with a new New York State Energy Code going into effect in October 2016, it’s important to know what you’ll be on the hook for when it comes to ...
5 hours ago
Profile IconJay Cooper and Mike Harris joined Home Energy Pros
5 hours ago
Eve Dunham replied to Kim Tanner's discussion Facebook page targeting and privacy in the group Marketing Energy Efficiency
"I have used the targeted ads feature for age, location, etc. I have had moderate success with this.…"
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service