Change is Hard—How Do You Get People to Accept It?

Changing one’s daily routine and making big decisions about money is hard. When a home performance contractor asks a customer to consider an audit, they are asking a lot. Besides the cost of the audit and any retrofit measures the homeowner chooses to pay for, which is probably the biggest challenge, there is also the inconvenience. The audit and retrofit may require the homeowner to take time off from work. Having workers climb in and out of the attic, under the crawlspace, and drill holes in the wall can be very disruptive. After all, people come home to find some peace and quiet after a day at the office and a long commute, or they are at home raising a family or working in a home office. Instead of peace, you are offering them a few days of chaos. Instead of a nice clean house, you are asking the homeowner to put up with a lot of noise and dust.

And after paying the price in money, inconvenience, and missed work time, there is no guarantee the contractor can give to the homeowner that the home will be more energy efficient and comfortable; or that the retrofit work will add value to the home. The former depends a lot on the lifestyle of the people living in the home, and the latter, at least for now, usually depends on the whims of the housing market.

Change is always inconvenient; it is always disruptive. But home performance contractors are asking their customers to change—and not just for a day. In order for the homeowner to realize all the benefits of a retrofit requires him or her to be more aware of the settings on their thermostat, and the exhaust fans in their bathrooms. Who wants to climb into a dusty, spider-infested attic with rusty roofing nails at head level to change a furnace filter every three months?

I know that there are “first adopters” out there—people who have the money to experiment with new technology and who have places to be comfortable while their house is being worked on. But for people who are living closer to the edge financially, and who have very little free time, it’s a real challenge.

I don’t know how you get someone to go through everything involved in a retrofit. So I’m asking you. How do you do it? What works and what doesn’t work? What have you found that makes people willing to put up a lot of money and put up with a lot of disruption, to take a chance at having a more efficient, comfortable, and healthy home to live in?

Views: 791

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Profile IconWes Anderson, Jean-Paul and Bryan joined Home Energy Pros
17 hours ago
Dennis Heidner commented on Dale Stephens's blog post LED Lighting 24-month update 18,240 hours & counting
"Dale, good write up. For the landscaping bulbs,  if they had been T3 12V wedge bulbs,  I…"
yesterday
Brett Little commented on Tom White's video
Thumbnail

The Future of Housing - And How Airtightness Can Help

"It's very true! So many people and contractors have tons of insulated attics but no air seal…"
yesterday
Chris Leach replied to Richard Beyer's discussion "The Dangers of Using Spray Foam Insulation"
"The problems will surface soon enough . Why don't we take a second look at this over rated…"
yesterday
Don Fitchett commented on Tom White's video
yesterday
tedkidd replied to Bob Blanchette's discussion How does Cycles Per Hour affect real world AFUE?
"Want to spot a simpleton? It's a guy who thinks EE and comfort are disconnected.  Want…"
yesterday
tedkidd commented on Tom White's blog post Clean Energy Works Oregon: Total Home Performance
"Nice post Tom! I really like how he puts that. Leveraging interests so they can optimize…"
yesterday
Kent Mitchell commented on Tom White's blog post Clean Energy Works Oregon: Total Home Performance
"As a contractor in the region - we frequently wonder how/why you can be a non-profit?  Oregon…"
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service