Change is Hard—How Do You Get People to Accept It?

Changing one’s daily routine and making big decisions about money is hard. When a home performance contractor asks a customer to consider an audit, they are asking a lot. Besides the cost of the audit and any retrofit measures the homeowner chooses to pay for, which is probably the biggest challenge, there is also the inconvenience. The audit and retrofit may require the homeowner to take time off from work. Having workers climb in and out of the attic, under the crawlspace, and drill holes in the wall can be very disruptive. After all, people come home to find some peace and quiet after a day at the office and a long commute, or they are at home raising a family or working in a home office. Instead of peace, you are offering them a few days of chaos. Instead of a nice clean house, you are asking the homeowner to put up with a lot of noise and dust.

And after paying the price in money, inconvenience, and missed work time, there is no guarantee the contractor can give to the homeowner that the home will be more energy efficient and comfortable; or that the retrofit work will add value to the home. The former depends a lot on the lifestyle of the people living in the home, and the latter, at least for now, usually depends on the whims of the housing market.

Change is always inconvenient; it is always disruptive. But home performance contractors are asking their customers to change—and not just for a day. In order for the homeowner to realize all the benefits of a retrofit requires him or her to be more aware of the settings on their thermostat, and the exhaust fans in their bathrooms. Who wants to climb into a dusty, spider-infested attic with rusty roofing nails at head level to change a furnace filter every three months?

I know that there are “first adopters” out there—people who have the money to experiment with new technology and who have places to be comfortable while their house is being worked on. But for people who are living closer to the edge financially, and who have very little free time, it’s a real challenge.

I don’t know how you get someone to go through everything involved in a retrofit. So I’m asking you. How do you do it? What works and what doesn’t work? What have you found that makes people willing to put up a lot of money and put up with a lot of disruption, to take a chance at having a more efficient, comfortable, and healthy home to live in?

Views: 850


You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros


  • Add Videos
  • View All


Latest Activity

Bob Blanchette commented on Amber Vignieri's blog post Even with Polar Vortex, Hourly Pricing Participants Saved
"Looks like the days of paying a fixed amount per KWh are rapidly coming to an end. Many utilities…"
12 minutes ago
Bob Blanchette replied to Benny hani's discussion Manual J online
"Be sure the size that you ACCURATELY calculate actually gets installed. Often…"
48 minutes ago
Bob Blanchette replied to Sean Lintow Sr's discussion Water Saver or Gimmick? in the group Best Practices (Residential)
"The problem is these devices NEVER pay for themselves. Water is cheap, about $3 per 1,000 gallons…"
50 minutes ago
Bud Poll replied to Rob Madden's discussion Blower Door Testing on Energy Star v3 home
"Where was the blower set up, front door, other?  Was if located in an unobstructed area, not a…"
12 hours ago
David N. Armington liked John Poole's discussion Two Part Epoxy and Repair of Structural Wood
David N. Armington joined John Poole's group

Historic Home

Historic and vintage homes are significant to our cultural heritage, yet often lack energy…See More
Seth Romme is now a member of Home Energy Pros
John Nicholas replied to Rob Madden's discussion Blower Door Testing on Energy Star v3 home
"So you have a slab on grade home, duct work in the attic?"

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service