While listening to Peter Troast of Energy Circle and Allison Bailes of Energy Vanguard speak in front of a room about social media and Internet marketing for the home performance industry, it's easy for your head to feel like it may explode. In the best possible way, of course.

I was lucky enough to get this feeling last week as the duo tag-teamed a presentation titled "Internet Marketing 201: Advanced Techniques in Web and Social Media" at the ACI National conference in Baltimore. Now, as I'm writing this blog, my mind is reeling with items I should be doing (including keywords, finding images online to accompany the blog, is there a video I can include?). It's exhausting. And I know I'm not the only one that feels this way, which is why Peter and Allison were nice enough to share some quick easy tips with us.

Here were some of my personal favorites that I hope you'll also find useful.

7 Twitter Tips for Newbies:

  1. Be patient.
  2. Find your people. (Lists on Twitter are a great way to do this.)
  3. Observe.
  4. Interact.
  5. Don't just promote your company.
  6. Learn the protocols.
  7. Read "How to Manage Twitter" by Chris Brogan.

3 Steps to Turn Traffic (to your website) Into Leads (for your business):

  1. Have credibility.
  2. Use effective calls to action.
  3. Offer white papers and other downloads for free. (In return, request their basic information, such as name, company, and contact.)

A Few Blogging Tips:

  • Aim for somewhere between 500 and 800 words per post.
  • Keep the season in mind. (If it's winter, write about heating systems, for example.)
  • Update regularly.
  • Have fun and meaningful content.

Although there's much more to Internet marketing and social media than this, it's a good place to begin. Also, don't be afraid to ask questions of our home performance peers. Start a discussion on Home Energy Pros, browse Facebook, read blogs...it all helps. Good luck!

It's a fact: 75% of companies now use Twitter as a marketing channel.

Photo courtesy of linkedmediagrp.

Views: 187

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Macie Melendez on April 5, 2012 at 9:39am

Hi Michael, Thanks! What's your social media website address? I'd be happy to take a look...of course, I'm no expert :)

Comment by Michael D'Orazio on April 4, 2012 at 7:58pm

Hello Macie,  Like your blog.  I have read alot of Peter Troast's blogs and presentations on social media.

In fact I just launched a social media website focused on energy efficiency and conservation.  Would love to get your thoughts.

 

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Rob Buchanan commented on Jose Macho's blog post Why Don't Homeowners Spend Money on Energy Saving Upgrades??? Blame "Cognitive Biases"
"I think this is an interesting comparison, but I would also want to know whether similar surveys…"
2 hours ago
Bob Blanchette commented on Jose Macho's blog post Why Don't Homeowners Spend Money on Energy Saving Upgrades??? Blame "Cognitive Biases"
"The bigger problem is the way water is billed. Most of the charges are a fixed monthly amount that…"
2 hours ago
John Nicholas replied to Elizabeth Guinn's discussion ERV in need of backflow preventer.
"First,  What is the 24/7 CFM requirement for your house?   Second,  What is the CFM…"
4 hours ago
Chris Dorsi updated an event
Thumbnail

2015 Habitat X Summer National Conference at Big Sky Resort

July 21, 2015 to July 23, 2015
The 2015 Habitat X Summer National Conference will take place at Big Sky Resort, just down the road…See More
11 hours ago
Mike Cerqua replied to Tony Hicks's discussion Slab-on-grade Insulation
" "
14 hours ago
Mike Cerqua joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
14 hours ago
Mike Cerqua joined Sean Lintow Sr's group
Thumbnail

Best Practices (Residential)

Best Building, Retrofitting, or even Auditing Practices - what are they, what should change, what…See More
14 hours ago
Profile IconMike Cerqua and john mitchell joined Leslie McDowell, BPI's group
Thumbnail

Building Performance Institute (BPI)

BPI is the nation's premier standards development, quality assurance and credentialing organization…See More
14 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service