While listening to Peter Troast of Energy Circle and Allison Bailes of Energy Vanguard speak in front of a room about social media and Internet marketing for the home performance industry, it's easy for your head to feel like it may explode. In the best possible way, of course.
I was lucky enough to get this feeling last week as the duo tag-teamed a presentation titled "Internet Marketing 201: Advanced Techniques in Web and Social Media" at the ACI National conference in Baltimore. Now, as I'm writing this blog, my mind is reeling with items I should be doing (including keywords, finding images online to accompany the blog, is there a video I can include?). It's exhausting. And I know I'm not the only one that feels this way, which is why Peter and Allison were nice enough to share some quick easy tips with us.
Here were some of my personal favorites that I hope you'll also find useful.
7 Twitter Tips for Newbies:
3 Steps to Turn Traffic (to your website) Into Leads (for your business):
A Few Blogging Tips:
Although there's much more to Internet marketing and social media than this, it's a good place to begin. Also, don't be afraid to ask questions of our home performance peers. Start a discussion on Home Energy Pros, browse Facebook, read blogs...it all helps. Good luck!
Photo courtesy of linkedmediagrp.