While listening to Peter Troast of Energy Circle and Allison Bailes of Energy Vanguard speak in front of a room about social media and Internet marketing for the home performance industry, it's easy for your head to feel like it may explode. In the best possible way, of course.

I was lucky enough to get this feeling last week as the duo tag-teamed a presentation titled "Internet Marketing 201: Advanced Techniques in Web and Social Media" at the ACI National conference in Baltimore. Now, as I'm writing this blog, my mind is reeling with items I should be doing (including keywords, finding images online to accompany the blog, is there a video I can include?). It's exhausting. And I know I'm not the only one that feels this way, which is why Peter and Allison were nice enough to share some quick easy tips with us.

Here were some of my personal favorites that I hope you'll also find useful.

7 Twitter Tips for Newbies:

  1. Be patient.
  2. Find your people. (Lists on Twitter are a great way to do this.)
  3. Observe.
  4. Interact.
  5. Don't just promote your company.
  6. Learn the protocols.
  7. Read "How to Manage Twitter" by Chris Brogan.

3 Steps to Turn Traffic (to your website) Into Leads (for your business):

  1. Have credibility.
  2. Use effective calls to action.
  3. Offer white papers and other downloads for free. (In return, request their basic information, such as name, company, and contact.)

A Few Blogging Tips:

  • Aim for somewhere between 500 and 800 words per post.
  • Keep the season in mind. (If it's winter, write about heating systems, for example.)
  • Update regularly.
  • Have fun and meaningful content.

Although there's much more to Internet marketing and social media than this, it's a good place to begin. Also, don't be afraid to ask questions of our home performance peers. Start a discussion on Home Energy Pros, browse Facebook, read blogs...it all helps. Good luck!

It's a fact: 75% of companies now use Twitter as a marketing channel.

Photo courtesy of linkedmediagrp.

Views: 218

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Macie Melendez on April 5, 2012 at 9:39am

Hi Michael, Thanks! What's your social media website address? I'd be happy to take a look...of course, I'm no expert :)

Comment by Michael D'Orazio on April 4, 2012 at 7:58pm

Hello Macie,  Like your blog.  I have read alot of Peter Troast's blogs and presentations on social media.

In fact I just launched a social media website focused on energy efficiency and conservation.  Would love to get your thoughts.

 

Featured Forum Discussions

Too many BTU's. Too much horsepower?

Started by Steve in General Forum. Last reply by Walter Ahlgrim 11 hours ago. 3 Replies

Stack/wind pressure and flow networks.

Started by Daniel James Grundy in Training. Last reply by Daniel James Grundy 15 hours ago. 5 Replies

BDT with vermiculite in hollow CMU walls?

Started by Brad Cook in General Forum. Last reply by John Nicholas 21 hours ago. 2 Replies

Strange IR Image

Started by Larry Nissman in General Forum. Last reply by Brad Cook Mar 9. 7 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Colin de Paor is now a member of Home Energy Pros
1 hour ago
Walter Ahlgrim replied to Steve's discussion Too many BTU's. Too much horsepower?
"The 5 ton system you have is not 500 hp racecar engines they are 500 hp truck engines. The duct…"
11 hours ago
Daniel James Grundy replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"So I wanted to start with a basic who can help then go into more detail later. But yes find…"
15 hours ago
Daniel James Grundy replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"My tutor got back to me and while areas don't quite feel right a little to much assumptions…"
15 hours ago
Brennan Less replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"Daniel, I'm assuming you're trying to predict the airflows through the different openings…"
17 hours ago
Martin Newmark joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
19 hours ago
John Nicholas replied to Brad Cook's discussion BDT with vermiculite in hollow CMU walls?
"If the drywall is in good shape, you should have little worries about the 50pa depressurization…"
21 hours ago
tedkidd replied to Steve's discussion Too many BTU's. Too much horsepower?
"Does the house ever feel clammy? Do you have to keep the thermostat below 74 to be comfortable? Is…"
23 hours ago

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service