While listening to Peter Troast of Energy Circle and Allison Bailes of Energy Vanguard speak in front of a room about social media and Internet marketing for the home performance industry, it's easy for your head to feel like it may explode. In the best possible way, of course.

I was lucky enough to get this feeling last week as the duo tag-teamed a presentation titled "Internet Marketing 201: Advanced Techniques in Web and Social Media" at the ACI National conference in Baltimore. Now, as I'm writing this blog, my mind is reeling with items I should be doing (including keywords, finding images online to accompany the blog, is there a video I can include?). It's exhausting. And I know I'm not the only one that feels this way, which is why Peter and Allison were nice enough to share some quick easy tips with us.

Here were some of my personal favorites that I hope you'll also find useful.

7 Twitter Tips for Newbies:

  1. Be patient.
  2. Find your people. (Lists on Twitter are a great way to do this.)
  3. Observe.
  4. Interact.
  5. Don't just promote your company.
  6. Learn the protocols.
  7. Read "How to Manage Twitter" by Chris Brogan.

3 Steps to Turn Traffic (to your website) Into Leads (for your business):

  1. Have credibility.
  2. Use effective calls to action.
  3. Offer white papers and other downloads for free. (In return, request their basic information, such as name, company, and contact.)

A Few Blogging Tips:

  • Aim for somewhere between 500 and 800 words per post.
  • Keep the season in mind. (If it's winter, write about heating systems, for example.)
  • Update regularly.
  • Have fun and meaningful content.

Although there's much more to Internet marketing and social media than this, it's a good place to begin. Also, don't be afraid to ask questions of our home performance peers. Start a discussion on Home Energy Pros, browse Facebook, read blogs...it all helps. Good luck!

It's a fact: 75% of companies now use Twitter as a marketing channel.

Photo courtesy of linkedmediagrp.

Views: 182

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Macie Melendez on April 5, 2012 at 9:39am

Hi Michael, Thanks! What's your social media website address? I'd be happy to take a look...of course, I'm no expert :)

Comment by Michael D'Orazio on April 4, 2012 at 7:58pm

Hello Macie,  Like your blog.  I have read alot of Peter Troast's blogs and presentations on social media.

In fact I just launched a social media website focused on energy efficiency and conservation.  Would love to get your thoughts.

 

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Tom Mallard replied to Kurt Shafer's discussion Where can I find the best radiant barrier to install under my roof?
"Anything done to raise the roofing off the sheathing works to reduce the high temperatures in the…"
1 hour ago
Michael Dunseith posted a photo

http://www.prattcenter.net/energy-champions-launch-party

Senator Kevin Parker poses with Pratt Center's Green Jobs Green New York Project Coordinator Elana…
8 hours ago
Michael Dunseith posted a status
8 hours ago
Rob Madden, Solar Home Broker posted a blog post

Phoenix 3rd Quarter Solar Resale Statistics Continue to Impress

Phoenix solar home sales were up during the third quarter of 2014, including the resale of homes…See More
yesterday
Everblue posted a status
"Green job alert! Energy Auditor in Baltimore, MD with Advanced Green Home Solutions. Check it out: http://bit.ly/1xhQuXO"
yesterday
Chris Clay replied to Isaiah Borel's discussion Blown Cellulose VS Blown Fiberglass in the Attic
"The Cold Climate Housing Research Center in Fairbanks, AK has alot of information about this…"
yesterday
Richard L. Sanderson replied to Bud Poll's discussion Inconsistant Local Authority
"Bud: I like the idea of a third party review board. My own experience in local government is that…"
yesterday
Matthew Lutz commented on Kaplan Clean Tech's blog post The Difference Between Home Inspection and Energy Auditing [Infographic]
"I would have to agree with Steve on this.  I am a Certified Energy Manager and have performed…"
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service