All I Know About Home Performance I Learned from a Happy Meal

There's one thing that keeps me from my favorite fast-food indulgence, the Junior Whopper with Cheese.  It's called the Happy Meal.  My kids insist on them.  And our meals are indeed happier if I forgo my trip to Burger King so we can snag Happy Meals at McDonald's instead.

How does this relate to Home Performance?

A big focus among home performance professionals at the moment is driving demand.  To do that it's the allure of the brand, the consistency of the product, and a little love in the form of cheap bit of tchotchke.

Brand.  My previous post talked about outcomes from DOE’s Better Buildings conference with a focus on core competencies, and the role of branding in creating strong real estate partnerships for efficiency programs.

My kids want that red box because it makes them feel like they’re getting something really special.  Believe me, my kids are no connoisseurs of fine foods.  Taste-wise and toy-wise there is absolutely no difference between a BK Kids Meal and a Happy Meal.  But my kids will hear none of that!

Consistency.  No matter how far we go from home, the kids also know that the Happy Meal they get on the road will be as fun and yummy as the one we get across the country at Grandma’s in Arizona.

Tchotchke. This might seem the silliest and the least consequential for efficiency programs but it is by far the most important.  That cheap, plastic toy inside the red box makes the kids feel special, brings them joy — and gives them something to brag about to their friends.  It keeps them coming back for more.

There are a few lessons for Home Performance programs like DOE Better Buildings grantees:

  • Tchotchke is essential.  It builds your brand and value for future work.  If you’ve done it, make sure they know about it.  Whether it’s a sticker or a plaque, make sure you provide something homeowners can collect and show off.
  • Documentation is absolutely critical.  If you don’t have the confidence to record what you’ve accomplished in the home, I can’t sell it to a prospective buyer and the appraiser will ignore it.  And the local MLS certainly isn’t going to make space for a searchable field that has no backup.
  • Consistency means you delivered what you promised, and clients will be willing to refer you to friends and neighbors.
  • It all comes together with branding.  Being able to cut through the clutter and distinguish what you deliver that makes someone’s home special, and inspires them to make the updates today!

 Cross-posted from my blog: Not-YET-Green.

Views: 295

Tags: better, brand, buildings, demand, estate, home, market, performance, real, transformation

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Eric Kjelshus commented on Jeremy Begley's blog post The Home Envelope : Does it Really Matter in a Heat Loss Caculation
"IT all matters,  I lot of sealing,  A lot of air barrier.  A lot of "R" A…"
9 hours ago
Michael Dunseith posted a status
"BPI Infiltration and Duct leakage (IDL) Certified"
14 hours ago
Jeremy Begley posted a blog post
17 hours ago
Kim Burnett joined Sean Lintow Sr's group
Thumbnail

Best Practices (Residential)

Best Building, Retrofitting, or even Auditing Practices - what are they, what should change, what…See More
18 hours ago
Kent Mitchell commented on Adam Swain's blog post Top Worst Crawl Space Insulation Ideas
"Hi Adam - It sounds like you may be referring to enclosed crawlspaces - Here in the NW we've…"
20 hours ago
peter chang replied to Damien Greenfield's discussion Is there is cost saving for you in having a tankless water heater?
"I think it is quite possible the greatest savings will be realized by the lowest volume users. I…"
21 hours ago
Marie Fuentes is now a member of Home Energy Pros
21 hours ago
peter chang replied to peter chang's discussion Programmable tstat for electric baseboard?
"Good plan, thanks. That looks pretty much like how I used to program mine (when I had one). Maybe…"
21 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service