All I Know About Home Performance I Learned from a Happy Meal

There's one thing that keeps me from my favorite fast-food indulgence, the Junior Whopper with Cheese.  It's called the Happy Meal.  My kids insist on them.  And our meals are indeed happier if I forgo my trip to Burger King so we can snag Happy Meals at McDonald's instead.

How does this relate to Home Performance?

A big focus among home performance professionals at the moment is driving demand.  To do that it's the allure of the brand, the consistency of the product, and a little love in the form of cheap bit of tchotchke.

Brand.  My previous post talked about outcomes from DOE’s Better Buildings conference with a focus on core competencies, and the role of branding in creating strong real estate partnerships for efficiency programs.

My kids want that red box because it makes them feel like they’re getting something really special.  Believe me, my kids are no connoisseurs of fine foods.  Taste-wise and toy-wise there is absolutely no difference between a BK Kids Meal and a Happy Meal.  But my kids will hear none of that!

Consistency.  No matter how far we go from home, the kids also know that the Happy Meal they get on the road will be as fun and yummy as the one we get across the country at Grandma’s in Arizona.

Tchotchke. This might seem the silliest and the least consequential for efficiency programs but it is by far the most important.  That cheap, plastic toy inside the red box makes the kids feel special, brings them joy — and gives them something to brag about to their friends.  It keeps them coming back for more.

There are a few lessons for Home Performance programs like DOE Better Buildings grantees:

  • Tchotchke is essential.  It builds your brand and value for future work.  If you’ve done it, make sure they know about it.  Whether it’s a sticker or a plaque, make sure you provide something homeowners can collect and show off.
  • Documentation is absolutely critical.  If you don’t have the confidence to record what you’ve accomplished in the home, I can’t sell it to a prospective buyer and the appraiser will ignore it.  And the local MLS certainly isn’t going to make space for a searchable field that has no backup.
  • Consistency means you delivered what you promised, and clients will be willing to refer you to friends and neighbors.
  • It all comes together with branding.  Being able to cut through the clutter and distinguish what you deliver that makes someone’s home special, and inspires them to make the updates today!

 Cross-posted from my blog: Not-YET-Green.

Views: 304

Tags: better, brand, buildings, demand, estate, home, market, performance, real, transformation

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Paul Haasz joined Evan Mills's group
Thumbnail

Home Energy Ratings

Calculating them; visualizing them; explaining them; selling them .... there is a lot to discuss…See More
2 hours ago
Paul Haasz joined James Sayers's group
Thumbnail

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
2 hours ago
Paul Haasz joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
2 hours ago
Paul Haasz joined Leslie McDowell, BPI's group
Thumbnail

Building Performance Institute (BPI)

BPI is the nation's premier standards development, quality assurance and credentialing organization…See More
2 hours ago
Paul Haasz joined Sean Lintow Sr's group
Thumbnail

Best Practices (Residential)

Best Building, Retrofitting, or even Auditing Practices - what are they, what should change, what…See More
2 hours ago
Profile IconPerry Hurtt, charles michael durishin, Robert Lewis and 7 more joined Home Energy Pros
2 hours ago
Joe Konopacki posted an event

Duct & Envelope Tightness (DET) Verifier at Temperature Equipment Corporation

May 8, 2015 from 8:30am to 4:30pm
The Duct & Envelope Tightness Certification (DET) was designed by the Illinois Association of…See More
10 hours ago
Paul Raymer posted a blog post

Shades of Gray in Residential Construction Morality

I was called in to perform a last minute duct test for a modular home builder.  He was all in a…See More
12 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service