After the first week, the ductless heat pump and I became so close that could never even think of her as ugly. But some folks don't like the look.
In an analogy to current medical practice, the mini-split heat pump is fabulous but the side effects are minimal for some people. In those cases, we have a cure for the side effect, the LED sandwich light that mesmerizes the eyes softly and makes heat ugly pumps disappear right before your very eyes.
Customer service is an inside job. When we appeal to the one wearing the cute clothes and choosing the dinner, then we sell our efficiency package to happy people who rave about how considerate you are. And creative. And knotty.