In a post-foreclosure world, home buyers want homes that cost less to own - and energy efficient homes are the means to that end. Affordability features are selling homes - and driving energy effic...

This trend is actually spinning the home performance industry on its end.  For four years this industry has embraced me as one of their own.  And I've heard time and time again that it's comfort, safety and often environmental concerns that sell jobs.

But this is your wake-up call and your opportunity.  The housing trends of this spring are a signal that the tipping point for energy efficiency is upon us - and monthly savings will deliver it.  Are you ready?

Malcolm Gladwell's book Tipping Point placed that term in our vocabulary.  He outlined Tipping Pointhow trends become epidemics.  It appears energy efficiency is ripe for a popularity explosion. Here's why.

As Gladwell explains in his book, good ideas don't tip on their own.  First, a group of visionaries embrace an idea.  But many great ideas never tip because those early adopters never successfully translate their innovation into something the less risky main population is willing to try out.

The home owners you've sold work to in the recent past are the early adopters.  They were looking to solve specific improvement issues at home, or trying to help the environment.  Today's home buyers are the early majority.  They just want to know, "Am I going to save money today?"

They have translated the early adopters' interest in energy efficient measures into an early majority appreciation for money in their pocket.

Other scholars on tipping point have described a chasm that stands between the early adopters and the majority.  Products and services that can navigate that chasm thrive while the great ideas that don't die out.

So here's the wake-up call for home performance.  If we can translate work done into monthly savings, home owners can translate that to buyers and we'll create a new definition for what a "well-maintained" home is all about.  And the best part is that if we build this expectation on on the home owner side, we'll get away from the polarizing idea about labeling homes for energy efficiency at the time of sale that in turn spins the real estate industry against efficiency.

So, do you keep selling comfort and safety because that's what worked so far?  Do you hold back on quantifying monthly savings for consumers because there are too many variables to ever be 100% precise?

Bottom-line - Are we going to cross this chasm or not?

The next big opportunity ahead is the chance for efficiency and real estate to work together more effectively.  Concepts of affordability, quality and "well-maintained" will bring us together.  More coming soon!

Reprinted with permission from Not Yet Green. See original articleonline. 

Views: 137


You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Green Training USA posted a blog post

Deal or No Deal - You Name the Price

Deal or No Deal - You Name the Price Let’s have some fun in October!   Is there a training you…See More
5 hours ago
Gabrielle Rossetti posted an event

ASHRAE 62.2 Ventilation for Single-Family Dwellings at Online

October 15, 2015 at 6pm to November 27, 2015 at 7pm
5 hours ago
John Gillis joined Diane Chojnowski's group

News & Announcements

Share your news and announcements with the community in this group.See More
5 hours ago
Gabrielle Rossetti is now a member of Home Energy Pros
5 hours ago
Robyn Smith replied to Chris Woods's discussion Looking to purchase Minneapolis Blower door system- Model 3 with DG-700 in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi Chris, I replied to you via email yesterday. I have what you are looking for!! Minneapolis…"
Profile IconJohn Gillis, William C Gilbert, Brian Breckin and 4 more joined Home Energy Pros
Paul Scheckel posted a blog post

Energy Ambassadors: Cuba and Vermont

Last winter i had the pleasure of hosting a Cuban colleague for a week in Vermont. We toured the…See More
Linda Wigington commented on David Eggleton's group 1000 Home Challenge
"Two more projects have recently been approved as 1000 Home CHallenge candidates. We welcome Eric…"

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service