A Shout out to Creative Marketers

by Tara Taffera

December 3rd, 2013

A Shout out to Creative Marketers

I don’t know about you but I am sick of hearing about Black Friday and Cyber Monday and am glad these are over. What I am more interested in is how companies contributed to recent events such as Small Business Saturday and Giving Tuesday.

I wrote my blog last week about Small Business Saturday and was a little disheartened to see that not many window companies were taking advantage of the opportunity to get consumers in their doors. So I did a little follow up after the event to see if companies had any success and I did come across TR Window Services in Denver. The company’s Facebook page and company blog promoted Small Business Saturday heavily so I sent a note to see if they had any success with this promotion.

“We did! We have 10 new leads from the Saturday promotion alone,” was the response.

So a big shout out to TR Windows for being one of the window companies utilizing creative marketing ideas.

The DWM daily e-newsletter often tells stories of industry companies who give back to the community through various charitable endeavors, etc. So what about Giving Tuesday, a day, now in its second year, devoted to helping charities raise money online? Does your company do anything special on this day, and if yes, do you promote this in any way?

I always love to hear what industry companies are doing to drum up business and help others. Drop me a note to tell your story to ttaffera@glass.com

Tags: doordoor and windowdoor windowdoorsdoors and windowsDWMTR Windowswindow,window and doorwindow doorwindowswindows and doors

Views: 80

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Jimmy Johns on December 5, 2013 at 6:08am

One of the challenges I have noticed is the way many of us look at an idea based upon our experience and how it affects us.

 

On a surface level it seems harmless but sometimes we hurt potential campaigns because we don't use messaging that doesn't resonate with us but might work for someone else.

Thanks!

Conservatory Roof Insulation

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Kurt Shafer replied to Tom Conlon's discussion Whole House Fans - Love 'Em or Not?
"Graham, what "large fan" are you referring to?  I am fascinated by your comment…"
7 hours ago
Profile IconTom Mallard, Eugene Swier and 2 other members joined Hal Skinner's group
Thumbnail

Radiant Control Coatings

A group where people who work with radiant barrier coatings can let others know all of their uses.See More
8 hours ago
Graham Irwin replied to Tom Conlon's discussion Whole House Fans - Love 'Em or Not?
"I think it is important to check the energy consumption of such a large fan, even assuming it can…"
9 hours ago
Hal Skinner added a discussion to the group Radiant Control Coatings
Thumbnail

Rooftop A/C units and exposed ductwork

Lets start a discussion about rooftop A/C units and exposed ductwork. The worst place to put a…See More
10 hours ago
Richard Beyer posted discussions
10 hours ago
Brandon Walton replied to Brandon Walton's discussion EFAZ and APS Hosting Huge Welcome Party!!
10 hours ago
Brandon Walton shared their discussion on Facebook
10 hours ago
Brandon Walton posted a discussion

EFAZ and APS Hosting Huge Welcome Party!!

If your in Arizona on August 20th, stop on by and check it out!APS Home Performance Program Q&A…See More
10 hours ago
Brandon Walton posted an event

Efficiency First AZ is Hosting Huge Meeting August 20th! at Rennick's Restaurant in the Hilton Phoenix Airport Hotel

August 20, 2014 from 5:30pm to 7pm
APS Home Performance Program Q&A w/new leader Maggie Gibbs!Join Efficiency First Arizona (EFAZ)…See More
10 hours ago
Dennis Heidner replied to Jamie Kaye's discussion Flickering LED lights
""CFLs produce light by using electricity to instigate a chemical recation between mercury…"
11 hours ago
Richard Beyer joined Michael Stuart's group
Thumbnail

INFRARED THERMOGRAPHY USERS

This group is dedicated to knowledge sharing and discussion of infrared thermography for building…See More
12 hours ago
Profile IconTomás León, Tauran Ivall, Alex Burnham and 1 more joined Home Energy Pros
12 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service