A Shout out to Creative Marketers

by Tara Taffera

December 3rd, 2013

A Shout out to Creative Marketers

I don’t know about you but I am sick of hearing about Black Friday and Cyber Monday and am glad these are over. What I am more interested in is how companies contributed to recent events such as Small Business Saturday and Giving Tuesday.

I wrote my blog last week about Small Business Saturday and was a little disheartened to see that not many window companies were taking advantage of the opportunity to get consumers in their doors. So I did a little follow up after the event to see if companies had any success and I did come across TR Window Services in Denver. The company’s Facebook page and company blog promoted Small Business Saturday heavily so I sent a note to see if they had any success with this promotion.

“We did! We have 10 new leads from the Saturday promotion alone,” was the response.

So a big shout out to TR Windows for being one of the window companies utilizing creative marketing ideas.

The DWM daily e-newsletter often tells stories of industry companies who give back to the community through various charitable endeavors, etc. So what about Giving Tuesday, a day, now in its second year, devoted to helping charities raise money online? Does your company do anything special on this day, and if yes, do you promote this in any way?

I always love to hear what industry companies are doing to drum up business and help others. Drop me a note to tell your story to ttaffera@glass.com

Tags: doordoor and windowdoor windowdoorsdoors and windowsDWMTR Windowswindow,window and doorwindow doorwindowswindows and doors

Views: 134

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Jimmy Johns on December 5, 2013 at 6:08am

One of the challenges I have noticed is the way many of us look at an idea based upon our experience and how it affects us.

 

On a surface level it seems harmless but sometimes we hurt potential campaigns because we don't use messaging that doesn't resonate with us but might work for someone else.

Thanks!

Conservatory Roof Insulation

Featured Forum Discussions

Too many BTU's. Too much horsepower?

Started by Steve in General Forum. Last reply by Eric Kjelshus on Saturday. 4 Replies

Stack/wind pressure and flow networks.

Started by Daniel James Grundy in Training. Last reply by Daniel James Grundy Mar 23. 5 Replies

BDT with vermiculite in hollow CMU walls?

Started by Brad Cook in General Forum. Last reply by John Nicholas Mar 23. 2 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Chris Dorsi commented on Home Energy Magazine's blog post The Elephant in the Room
"This was a great session, witness the fact that we had to schedule a second showing to accommodate…"
8 hours ago
Chris Dorsi liked Home Energy Magazine's blog post The Elephant in the Room
8 hours ago
eric anderson added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Equipement still for sail (what is left from what I was selling before)

For some reason I can't reply to my previous thread.  I sold the blower door and duct blaster/flow…See More
15 hours ago
Mark Sackerson replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Angela, Do you have any blower door sets left? mark"
16 hours ago
Mark Sackerson replied to Jeffrey Anthony's discussion Blower Door Kits in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Jeffrey, do you have any blower door kits left? mark msackerson@franzoso.com"
16 hours ago
Mark Sackerson joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
16 hours ago
Profile IconMark Sackerson and Matt Ward joined Home Energy Pros
16 hours ago
Quinn Korzeniecki's discussion was featured

Join BPI's New Professional Website Focus Group

Want to be part of the elite group of individuals that views the new BPI professional website…See More
16 hours ago

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service