A Shout out to Creative Marketers

by Tara Taffera

December 3rd, 2013

A Shout out to Creative Marketers

I don’t know about you but I am sick of hearing about Black Friday and Cyber Monday and am glad these are over. What I am more interested in is how companies contributed to recent events such as Small Business Saturday and Giving Tuesday.

I wrote my blog last week about Small Business Saturday and was a little disheartened to see that not many window companies were taking advantage of the opportunity to get consumers in their doors. So I did a little follow up after the event to see if companies had any success and I did come across TR Window Services in Denver. The company’s Facebook page and company blog promoted Small Business Saturday heavily so I sent a note to see if they had any success with this promotion.

“We did! We have 10 new leads from the Saturday promotion alone,” was the response.

So a big shout out to TR Windows for being one of the window companies utilizing creative marketing ideas.

The DWM daily e-newsletter often tells stories of industry companies who give back to the community through various charitable endeavors, etc. So what about Giving Tuesday, a day, now in its second year, devoted to helping charities raise money online? Does your company do anything special on this day, and if yes, do you promote this in any way?

I always love to hear what industry companies are doing to drum up business and help others. Drop me a note to tell your story to ttaffera@glass.com

Tags: doordoor and windowdoor windowdoorsdoors and windowsDWMTR Windowswindow,window and doorwindow doorwindowswindows and doors

Views: 101

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Jimmy Johns on December 5, 2013 at 6:08am

One of the challenges I have noticed is the way many of us look at an idea based upon our experience and how it affects us.

 

On a surface level it seems harmless but sometimes we hurt potential campaigns because we don't use messaging that doesn't resonate with us but might work for someone else.

Thanks!

Conservatory Roof Insulation

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

R Higgins replied to William Fisher's discussion Can tankless water heaters provide hot water even when the groundwater is fairly cold?
"I have that problem, 45 to 50 degree ground water, in summer, not that we have much of a…"
4 hours ago
R Higgins replied to Larry Schaffert's discussion How to correctly insulate exterior wall in a 1900 house?
"I'd suggest trying to replicate the existing conditions as much as possible in your rebuild,…"
5 hours ago
Bryan Pringle replied to Bryan Pringle's discussion Dense packed cellulose in basement?
"I am getting a lot of "bad idea" push back on this.  I fully understand that…"
17 hours ago
Greg Mitchell commented on Larry Ralph Jr's blog post Top 7 Worst Crawl Space Repairs
"Spray Foam should be used in crawlspaces.   To learn about closed cell foam in crawlspaces…"
17 hours ago
Jerry Lawrence posted events
yesterday
Morgan M Audetat replied to Bryan Pringle's discussion Dense packed cellulose in basement?
"Right you are. You have to ask: what will the cellulose contribute.  Here in Minneapolis we…"
yesterday
Morgan M Audetat replied to Tony Hicks's discussion Slab-on-grade Insulation
"All slabs float. We have been installing radiant floors on various slab constructions since the…"
yesterday
Tony Hicks replied to Tony Hicks's discussion Slab-on-grade Insulation
"2" XPS foam. I'd love an R-20. Having foam thick enough to get an R-20 would be…"
yesterday

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service