A Shout out to Creative Marketers

by Tara Taffera

December 3rd, 2013

A Shout out to Creative Marketers

I don’t know about you but I am sick of hearing about Black Friday and Cyber Monday and am glad these are over. What I am more interested in is how companies contributed to recent events such as Small Business Saturday and Giving Tuesday.

I wrote my blog last week about Small Business Saturday and was a little disheartened to see that not many window companies were taking advantage of the opportunity to get consumers in their doors. So I did a little follow up after the event to see if companies had any success and I did come across TR Window Services in Denver. The company’s Facebook page and company blog promoted Small Business Saturday heavily so I sent a note to see if they had any success with this promotion.

“We did! We have 10 new leads from the Saturday promotion alone,” was the response.

So a big shout out to TR Windows for being one of the window companies utilizing creative marketing ideas.

The DWM daily e-newsletter often tells stories of industry companies who give back to the community through various charitable endeavors, etc. So what about Giving Tuesday, a day, now in its second year, devoted to helping charities raise money online? Does your company do anything special on this day, and if yes, do you promote this in any way?

I always love to hear what industry companies are doing to drum up business and help others. Drop me a note to tell your story to ttaffera@glass.com

Tags: doordoor and windowdoor windowdoorsdoors and windowsDWMTR Windowswindow,window and doorwindow doorwindowswindows and doors

Views: 91

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Jimmy Johns on December 5, 2013 at 6:08am

One of the challenges I have noticed is the way many of us look at an idea based upon our experience and how it affects us.

 

On a surface level it seems harmless but sometimes we hurt potential campaigns because we don't use messaging that doesn't resonate with us but might work for someone else.

Thanks!

Conservatory Roof Insulation

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Bob Blanchette replied to Hal Skinner's discussion Any success getting landlords to energy upgrade a single family rental unit?
"The landlords don't want the improvements done even if they don't have to pay for it?…"
10 hours ago
Hal Skinner posted a discussion
10 hours ago
Hal Skinner replied to Hal Skinner's discussion Any success getting landlords to energy upgrade a single family rental unit?
"Hi Bob, The tenants all say they cant do anything to the building.  We would get referred…"
11 hours ago
Tom White commented on Tom White's video
Thumbnail

The Future of Housing - And How Airtightness Can Help

"Ben's Kickstarter documentary, The Future of Housing, was fully funded. The grand premiere…"
20 hours ago
Tom White's video was featured

Simon Sinek: How great leaders inspire action

TED Talks Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"
20 hours ago
peter chang's discussion was featured

Programmable tstat for electric baseboard?

Ok, just want to throw this out there. I live in the high desert, 6800' or so. My house is pretty…See More
20 hours ago
Tom White posted a video

Simon Sinek: How great leaders inspire action | Video on TED.com

TED Talks Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)
20 hours ago
Michael Dunseith posted a photo
yesterday

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service