Bundling of Products & Services - How to Survive and Grow A Home Performance Business in 2013 and Beyond?

Working with my customers and friends that are home performance contractors we always seem to be seeking answers to questions such as:

What will make my business survive in the short term?

What does it mean to run a successful home performance business?  

What can I do if my local utility rebates, tax credits, and programs change?

For the most part it is true that individuals and businesses alike do prefer certainty over uncertainty. The problem with this statement is that we (as individual businesses) cannot control what the business environment, the economy, and our customers are about to do. We need to be adaptive and stay quick on our feet.

With that in mind we are always discussing business approaches that focus on home performance contractor taking charge of their own destiny. Instead of allowing third party organization determine the destiny of a home performance contractor I believe that there is a great deal that a home performance contractor can do to becoming or staying successful.

Personally, I believe that there are straightforward products and product categories that can easily be included as standard product and service offers in many home performance jobs:

 

Electric water heaters. If the existing water heater is older than 10yrs old it may be good business to write up a bid to replace it with a Marathon water heater or heat pump water heater. Consider partnering with a local plumber or water heater installer.

 

Ductless mini-split heat pumps. They look all techie, but these are prepackaged systems that can be installed right out of the box. Consider providing a bid to home owners with existing electric resistant baseboard heaters.

 

Advanced home ventilation fans. Personally, I am a victim of a silly jet-engine-noise-producing Broan fan in my bathroom. I wish I had known about whisper quiet Panasonic fans a few years ago. Easy to install. High customer satisfaction. Very high quality without manufacturing defects that I have come across so far.

I am not sure whether this will be controversial blog post or not.  I thought it would be good to get a general perspective from what contractors think. I have written a longer blog entry on this topic this week providing some ideas on how contractors can implement these suggestions

What do you think?  Have you added quick and straightforward product offers in your business model? Do you think it takes away focus? Does it provide the business benefits that you are looking for?

Views: 764

Tags: business, contractor, credit, development, ductless, fans, financing, heat, heater, home, More…marathon, mini-splits, performance, pump, rebate, tax, utility, ventilation, water

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Comment by Joseph Lamy on September 24, 2012 at 9:18am

The successes come from happy clients telling their neighbors, co-workers, family and friends about how good you were to them, how you took the time to do everything right, and how comfy their place is. 'Kinda happy' is NOT good enough. It's when they're REALLY happy that nobody can shut them up from blabbing about how fabulous you are! Treat 'em like family, and never want for work.

Comment by Bob Sullivan on September 24, 2012 at 9:16am

Diversification works as long as excellence is maintained. If an excellent source of a related product already exists from a reliable source in your market, don't pee in the other person's soup. Collaborating may lead to mutually beneficial reward.

Comment by Joseph Lamy on September 24, 2012 at 9:14am

Mini-split heat pumps are so much better than anything out there that any home performance contractor who does NOT address the potential is NOT leading their clients towards much benefit. Ducts are wasteful, leaky, dangerous and, well, kinda dumb especially running through miles of attics up against a baking roof deck or squiggling around in a cold crawl space heating cats, dogs, racoons and oppossa. Not saying they're the panacea or FINAL ANSWER ... just saying they're quite effective, quiet and reasonable ways of supplying a bit of warmth and coolth.

Comment by David Eggleton on September 23, 2012 at 6:24pm

I think diversification makes a lot of sense.  I think entire property as a (productive) system makes sense, too.  Some can get there by partnering with other contractors, some can hire new talents, some can become permaculture designers, certified or not.

Featured Forum Discussions

Too many BTU's. Too much horsepower?

Started by Steve in General Forum. Last reply by Eric Kjelshus on Saturday. 4 Replies

Stack/wind pressure and flow networks.

Started by Daniel James Grundy in Training. Last reply by Daniel James Grundy on Thursday. 5 Replies

BDT with vermiculite in hollow CMU walls?

Started by Brad Cook in General Forum. Last reply by John Nicholas on Thursday. 2 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Profile IconMatt Ward and Lucifer Prescott joined Home Energy Pros
7 hours ago
Kent Mitchell replied to Rob Madden's discussion Energy auditing as a stand-alone business model...
"Swiftsure Energy has run as consultants, verifiers and raters for 8 years- we audit very few (about…"
10 hours ago
Horace Douglas Hunt, Jr. commented on Home Energy Magazine's blog post The Elephant in the Room
"poignant and timely story!"
12 hours ago
Horace Douglas Hunt, Jr. liked Home Energy Magazine's blog post The Elephant in the Room
12 hours ago
Home Energy Magazine's blog post was featured

The Elephant in the Room

Last week I attended the annual Home Performance Coalition (HPC) Conference & Trade Show in…See More
19 hours ago
Home Energy Magazine posted a blog post

The Elephant in the Room

Last week I attended the annual Home Performance Coalition (HPC) Conference & Trade Show in…See More
yesterday
Diane Chojnowski replied to Quinn Korzeniecki's discussion Don MacOdrum Receives BPI's 2017 Tony Woods Award and Four Others Inducted in to Hall of Fame in the group Building Performance Institute (BPI)
"Congratulations Mike! Thanks for all you do for the home performance industry!"
yesterday
Sarah OConnell's blog post was featured
yesterday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service