We have a pilot project kicked off here in Portland. Contractors have joined forces to evaluate lead generation resources.
These contractors are going to all pitch in money and try different lead generation services/marketing tools. They will evaluate what works and what doesn't and report back to their peers.
What a fantastic idea. I have a lot of ideas and can't wait to hear what the group has to share.
In Portland we have a unique mix of educated homeowners. Some want a home audit because they would like to save money on their monthly energy expense. Some want a home audit because they want to "do the right thing" and save energy to conserve natural resources/reduce their carbon footprint. Some contact me because they need better indoor air quality due to COPD , so of course I tell them they need an audit to i.d. areas that can be improved (I explain they could need mechanical ventilation or an ERV) to make their home healthy for their good health!
As this moves forward I bet we find different marketing efforts work. Based on what the homeowners end goal is. What motivates them- Money savings, Energy savings, Good Health. Can't wait to see if I am correct.
Do you know of any Home Performance Contractors in your area working together to promote their industry?
We would be interested in hearing any ideas our contractors can use. Thank-you.