Change is Hard—How Do You Get People to Accept It?

Changing one’s daily routine and making big decisions about money is hard. When a home performance contractor asks a customer to consider an audit, they are asking a lot. Besides the cost of the audit and any retrofit measures the homeowner chooses to pay for, which is probably the biggest challenge, there is also the inconvenience. The audit and retrofit may require the homeowner to take time off from work. Having workers climb in and out of the attic, under the crawlspace, and drill holes in the wall can be very disruptive. After all, people come home to find some peace and quiet after a day at the office and a long commute, or they are at home raising a family or working in a home office. Instead of peace, you are offering them a few days of chaos. Instead of a nice clean house, you are asking the homeowner to put up with a lot of noise and dust.

And after paying the price in money, inconvenience, and missed work time, there is no guarantee the contractor can give to the homeowner that the home will be more energy efficient and comfortable; or that the retrofit work will add value to the home. The former depends a lot on the lifestyle of the people living in the home, and the latter, at least for now, usually depends on the whims of the housing market.

Change is always inconvenient; it is always disruptive. But home performance contractors are asking their customers to change—and not just for a day. In order for the homeowner to realize all the benefits of a retrofit requires him or her to be more aware of the settings on their thermostat, and the exhaust fans in their bathrooms. Who wants to climb into a dusty, spider-infested attic with rusty roofing nails at head level to change a furnace filter every three months?

I know that there are “first adopters” out there—people who have the money to experiment with new technology and who have places to be comfortable while their house is being worked on. But for people who are living closer to the edge financially, and who have very little free time, it’s a real challenge.

I don’t know how you get someone to go through everything involved in a retrofit. So I’m asking you. How do you do it? What works and what doesn’t work? What have you found that makes people willing to put up a lot of money and put up with a lot of disruption, to take a chance at having a more efficient, comfortable, and healthy home to live in?

Views: 812

Comment

You need to be a member of Home Energy Pros to add comments!

Join Home Energy Pros

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Eric Kjelshus replied to Rod Fox's discussion Does altitude affect AFUE? or just the input/output BTUs?
"The heat exchanger gets burnt out, if presser is to high or if mix is to rich, then I see holes in…"
8 hours ago
Hans Joachim Preiss replied to Rod Fox's discussion Does altitude affect AFUE? or just the input/output BTUs?
"Good discussion. I came across this comprehensive presentation by Gas Consultants on the effects at…"
9 hours ago
Dale Pickard replied to Rod Fox's discussion Does altitude affect AFUE? or just the input/output BTUs?
"Excellent reply Hans. I think that there isnt' a good general answer to this question but that…"
12 hours ago
Mary Desilva posted blog posts
13 hours ago
David Heslam joined David Eggleton's group
Thumbnail

1000 Home Challenge

Linda Wigington distinguished between deep retrofits & deep energy reductions, thus expanding…See More
14 hours ago
Jose Macho commented on Charlie Hewitt's blog post Revisiting Heat Pump Water Heaters
"I am aware of homeowner dissatisfaction of hybrid units not performing due to location,…"
14 hours ago
KC Brown added a discussion to the group Job Board
Thumbnail

Job Opening: SR. ENERGY ENGINEER - CLEAResult, Energy Efficiency Leader (Pennsylvania)

POSITION:  Sr. Energy EngineerREFERNCE CODE:  2015-2197 JOB DESCRIPTION:CLEAResult is a leading…See More
17 hours ago
KC Brown joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
17 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service