Peter Troast's Blog (5)

Understanding Lead Gen Services for Home Performance Businesses

This is cross posted from the Energy Circle PRO Blog.

Everyone wants more and better leads, and a lot of people have been asking me recently about Lead Generation Services, particularly since I open sourced the Cost per Acquisition Model for Home Performance Businesses.

What is…

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Added by Peter Troast on February 4, 2012 at 9:30am — 1 Comment

Steve Jobs's Lessons for the Home Performance Industry

Mac vs PC Home performance is to Apple as standard building practices are to the generic PC industry. We, the adherents to the whole house, high quality approach to assessing and managing the performance of homes, are Apple. The standard, old school, business-as-usual approach to building and renovating homes is the rest of the computer industry.

This idea got seeded after reading James Stewart's article,…

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Added by Peter Troast on October 11, 2011 at 2:00pm — 2 Comments

Local Search Ranking Factors 2011: Key Takeaways for Home Energy Pros.

Note: This post is cross-listed from the Energy Circle PRO blog.

Local Search guru David Mihm provides an extraordinary service to all of us by annually compiling the most important Local Search Ranking Factors as assessed by a group of leading consultants and thinkers in the local field. Since no one really knows what the search engine…

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Added by Peter Troast on June 22, 2011 at 3:00pm — 4 Comments

Have a Listen: "The Blower Door Man is Coming to Town" from the Energy Circle Lounge

This past weekend Martin Holladay posted a series of "Christmas Carols from the Energy Nerd," classic Christmas songs hilariously rewritten for building energy nerds like us... and probably you, too.

So one of our team members, Greg -- a man of great talent and true genius -- decided to put one of them to a tune.

Special thanks to Martin Holladay for permission to sing his song. In…

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Added by Peter Troast on December 23, 2010 at 9:44am — 7 Comments

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Better Buildings: Better Business Conferences at Crowne Plaza Chicago O'Hare Hotel & Conference Center and Kalahari Resort and Convention Center

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