Adam Flowers's Blog – February 2012 Archive (2)

FTC Weighs In Regarding Energy Savings Claims by Window Companies

It looks like the time has come to pay the piper for over the top promises of savings from replacement windows. Last week the Federal Trade Commission settled with five window companies that have been making exagerated and unsubstantiated claims of energy savings regarding their products. According to Window & Door, "the cases are part of a broad FTC effort to ensure that environmental marketing is truthful and based on solid scientific evidence, government officials…

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Added by Adam Flowers on February 28, 2012 at 12:00pm — 7 Comments

Comfort as a Selling Point

One aspect of the HVAC industry that I believe many contractors are yet to embrace is that of utilizing comfort as a selling point. And by not doing so, they are missing out on potential business and falling farther behind the leaders of the industry. What I mean by this is that, over the past two decades, understanding of the indoor environment, indoor air quality and the interrelation of building systems has increased dramatically. Think AHRAE 55-2010, and the factors effecting human…

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Added by Adam Flowers on February 13, 2012 at 12:18pm — 3 Comments

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