Macie Melendez's Blog (22)

Online Reviews Can Make or Break Business

Consulting online reviews has become an integral part of the modern consumer’s buying process. A recent study from Dimensional research found that the buying decisions of 90% of respondents were influenced by positive online reviews, while 86% were influenced by negative reviews.

To dig deeper, Software Advice (an…

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Added by Macie Melendez on February 5, 2015 at 12:50pm — No Comments

Point-of-Sale Energy Efficient Financing

It’s no secret that finances are often a barrier to home performance upgrades for homeowners. This is precisely why programs like the PowerSaver loan program are helpful as they work with contractors and equipment installers interested in offering energy efficient financing at the point of sale.

So what is the PowerSaver loan?

Choose from Three Loan Products

There are three PowerSaver…

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Added by Macie Melendez on February 5, 2015 at 12:20pm — 3 Comments

This is the Future

Last week an opening ceremony kicked off the Solar Decathlon in sunny Irvine, California. While the crowd listened to the major sponsors of the event welcome us, we heard excitement and anticipation in their voices. After all, this has been an event two years in the making.

Usually held in Washington, D.C., the mayor of Irvine, Steven Choi, was proud to welcome this international event to his home. “Even though the federal government is shut…

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Added by Macie Melendez on October 10, 2013 at 3:30pm — 1 Comment

Passive Proponent—Q&A with Brandon Weiss

President and founder of Chicago-based Weiss Building & Development, Brandon Weiss is a third-generation builder who credits time spent in Europe to his sustainable approach to life.

While he’s built more than 90 high-performing homes since he started his company in 2005, it wasn’t until recently that he started work on his own family home.…

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Added by Macie Melendez on June 13, 2013 at 8:32am — 3 Comments

The Future of Home Performance is Wrapped in Cheese—Q&A with Dave Robinson

Dave Robinson, a principal of GreenEarthEquities, is a man in this industry that needs little introduction. If you didn’t see him at last year’s ACI event accepting the Tony Woods Award, you may have seen him teaching a class, serving as the former president of the California Building Performance Association, or performing deep energy retrofits on…

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Added by Macie Melendez on April 19, 2013 at 1:29pm — 4 Comments

The XX Factor

ACI launched a new initiative in February of 2012 to address challenges, remove barriers, and promote opportunities for women in the traditionally male-dominated home performance and weatherization industry. It is called Women in Home Performance, and it presents a forum for business development, education, mentoring, and networking through webinars, ACI events, a LinkedIn discussion group, and online trainings. Both men…

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Added by Macie Melendez on February 6, 2013 at 9:44am — 1 Comment

Simple Energy Messages from the Property Brothers

As I recently reviewed in my “Storytelling from BECC” blog, media provides a huge opportunity for the home performance industry to make it into the mainstream. That’s why I was pleased to see recently that HGTV’s show “Property Brothers” was dolling out advice that I’ve heard more than once at industry conferences.

For those of you unfamiliar, the “Property Brothers,” also known as Drew and Jonathan…

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Added by Macie Melendez on December 18, 2012 at 1:15pm — No Comments

Storytelling from BECC

When I attend a conference I can always tell which sessions I find most inspirational by the amount of notes I take. While attending the annual Behavior Energy and Climate Change (BECC) conference on Monday of this past week in Sacramento, the note test proved itself once again. Hands down, I found the most inspiration from the afternoon Spotlight Panel titled “Hollywood, Media and Messaging.”

To be fair, I was excited about…

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Added by Macie Melendez on November 28, 2012 at 10:20am — No Comments

Hurricane Sandy and the Home Performance Industry

Last Friday I had the opportunity to attend a webinar put on by Energy Circle titled “Hurricane Sandy and the Home Performance Industry: How Do We Respond?” Peter Troast, CEO of Energy Circle, shared that when he woke up on Friday, he felt the need to start a bigger conversation—thus a webinar was born. For being a last-minute idea, the webinar was a huge success with a lot of response, which serves as yet another testament to the great people of this industry.…

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Added by Macie Melendez on November 5, 2012 at 1:21pm — No Comments

NASCSP National Carbon Trading Project

While attending the NASCSP conference last week in Atlanta, Georgia, the overall message was: How do we keep the Weatherization Assistance Program (WAP) relevant in the future? Also, how do we find more funding to keep our programs alive post-ARRA?

Along with a lot of brainstorming and industry conversation happening around the two questions posed above, NASCSP took one of the sessions to tell attendees about their initiatives for…

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Added by Macie Melendez on September 25, 2012 at 11:53am — No Comments

Window Film Gets Respect in California

Recently the California Energy Commission (CEC) put window film on the fast track to get it into the new building code—to be effective in 2014. As the first state in the nation to place window film in the next building code, California has officially recognized window film as a legitimate, cost-effective energy saver.

This change in thinking is due to recent reports and studies that show just how effective window film, a thin polymer adhered to the inside of glass, is. One such study…

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Added by Macie Melendez on August 23, 2012 at 2:30pm — No Comments

The Unavoidable Future—Q&A with Cyro Boccuzzi

This past week, I had the opportunity to pick the brain of Cyro Boccuzzi, IEEE senior member and executive vice president at Brazil-based Enersul, as well as a smart grid technologies expert. Not only did he have insight into smart grid technology and trends, but he also says smart grids are the unavoidable wave of the future.  …

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Added by Macie Melendez on July 17, 2012 at 2:28pm — No Comments

The Google Earth of IR Images—Q&A With Storm Duncan

By now you may have heard about drive-by energy audits. But have you heard of drive-by energy audits performed on entire cities at the same time? Say hello to the Cambridge, Massachusetts-based company, Essess. Essess (pronounced like “recess” without the “r”) has recently entered the home performance scene, and they’re making a lot of noise. In just a couple of weeks, we here at Home Energy received multiple emails from friends and partners in the industry…

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Added by Macie Melendez on June 5, 2012 at 5:07pm — 4 Comments

Conversations from the Wx Frontlines: Terry Emelander

Another winner of the 2011 Weatherization Assistance Program National Recognition Award, presented at the National Weatherization Training Conference in New Orleans, Louisiana, was Terry Emelander. (You can view an entire list of winners here.)

Terry is the owner and president (along with being a licensed Michigan builder) of T & L…

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Added by Macie Melendez on May 30, 2012 at 8:30am — No Comments

Conversations from the Wx Frontlines: Robert Parkhurst

At the most recent National Weatherization Training Conference that took place in New Orleans, Louisiana, six people were presented with a 2011 Weatherization Assistance Program National Recognition Award.

The Recognition Awards acknowledge outstanding contributions that advance the goals of WAP through individual or group achievement, inspiration, or innovation. The Recognition Awards program is open…

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Added by Macie Melendez on May 17, 2012 at 2:00pm — No Comments

Home Performance and the Real Estate Market: A Perfect Match

If the home performance industry had an online dating profile, it would likely be looking for someone with a great network of friends that he could get to know. Home performance would also be looking for someone with a rich history (like himself), good looks that go beyond the surface, and someone who may be able to get some of his friends a job (hey, not everything in a relationship is about romance). Someone like the real estate market, for example. Unfortunately for home performance’s…

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Added by Macie Melendez on May 15, 2012 at 12:53pm — 4 Comments

Caution: Heads May Explode

While listening to Peter Troast of Energy Circle and Allison Bailes of Energy Vanguard speak in front of a room about social media and Internet marketing for the home performance industry, it's easy for your head to feel like it may explode. In the best possible way, of course.

I was lucky enough to get this feeling last week as the duo tag-teamed a presentation…

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Added by Macie Melendez on April 2, 2012 at 3:11pm — 2 Comments

Seeking Warmth in Maine - A Community Reaches Out

On Friday, The New York Times published an article titled "In Fuel Oil Country, Cold That Cuts to the Heart." The article, about the Hartford's, an elderly couple in Maine who can't afford to pay for the oil needed to heat their (rather leaky) home, is both heart-wrenching…

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Added by Macie Melendez on February 9, 2012 at 11:18am — 4 Comments

Replacement Windows for Dummies

Recently, Home Energy Publisher Tom White participated in an interview with "Replacement Windows for Dummies," the popular book series known for approachable information on nearly every topic. They discussed what's new in the world of windows, tips on hiring qualified window installers, and much more. Below is a snippet of their conversation.

RWFD: What are some of the most significant new developments in energy efficient windows that benefit…

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Added by Macie Melendez on September 19, 2011 at 11:10am — 9 Comments

100 Homes and Counting...

On April 15, 2011, Homes for Our Troops, a national nonprofit, nonpartisan organization founded in 2004 that's dedicated to helping veterans who have returned home from combat with serious disabilities and injuries since September 11, 2001, kicked off the build of its 101st home in Fredericksburg, Virginia. Homes for Our Troops is building this particular home (see photo) for U.S. Army Sergeant Jude Recendez who lost both of his… Continue

Added by Macie Melendez on April 26, 2011 at 12:56pm — No Comments

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