Elisa Wood's Blog Posts Tagged 'consumer-of-one' (1)

Everyone Knows You Except for Your Electric Utility

Netflix, you were right. I liked Downton Abbey. And thanks, Amazon I do want to read Michael Lewis’ new book. I still can’t figure out how Google knows I have a new dog.

Even if at times it feels a bit eerie, such ‘consumer-of-one’ marketing is a convenience many of us have come to appreciate. And it’s an approach now embraced by most major retailers.

The exception? You’ve guessed it: the ever-old fashioned electric utility.

But…

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Added by Elisa Wood on May 10, 2014 at 1:19am — 2 Comments

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