All Blog Posts Tagged 'Populus' (1)

Lessons from Energy Efficiency Advisors: Getting Homeowners Onboard with Home Performance

Homeowners are often aware of the different problems they experience in their homes: uncomfortable rooms, high utility bills, poor indoor air quality, etc. However, homeowners are generally unfamiliar with the concept of Home Performance, the Whole House approach, and how energy efficiency upgrades can address these concerns. We regularly hear these stories and find that by listening, asking the right questions, educating, and providing guidance, we can help homeowners feel…

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Added by Scott Mellberg on July 16, 2014 at 10:29am — 13 Comments

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Sales funnels are funny shaped things

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