Netflix, you were right. I liked Downton Abbey. And thanks, Amazon I do want to read Michael Lewis’ new book. I still can’t figure out how Google knows I have a new dog.
Even if at times it feels a bit eerie, such ‘consumer-of-one’ marketing is a convenience many of us have come to appreciate. And it’s an approach now embraced by most major retailers.
The exception? You’ve guessed it: the ever-old fashioned electric utility.