Trip Smith
  • Male
  • Headland, AL
  • United States
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Where to spend my marketing dollars?

Started this discussion. Last reply by John Nicholas Oct 2, 2014. 8 Replies

Hey everyone, I'm a new home performance company owner. (Originally a general contractor who is expanding with a new company) My company is ready to be presented to potential customers but I am at a…Continue

Starting a Home Weatherization Business. Considering it...

Started this discussion. Last reply by Bob Blanchette Oct 4, 2014. 12 Replies

I am considering starting a home weatherization business. (I live in Southeast Alabama)  Currently I own a construction company and I do mostly remodeling, closing in porches, decks and some new…Continue

 

Trip Smith's Page

Latest Activity

Bob Blanchette replied to Trip Smith's discussion Starting a Home Weatherization Business. Considering it...
"Does your local utility have any energy programs? Working with them may be your best bet."
Oct 4, 2014
Bud Poll replied to Trip Smith's discussion Starting a Home Weatherization Business. Considering it...
"Hi Beverly, I'm going to continue the drift for a minute as your description sounds like someone who would be interested in "the rest of the story". When you closed off that chimney you felt a significant improvement in comfort but as…"
Oct 3, 2014
Beverly Lerch replied to Trip Smith's discussion Starting a Home Weatherization Business. Considering it...
"You have a great idea.  There are a lot of things that need to be done to weatherize a home.  We purchased an old home and have dealt with a lot of problems from leaky windows, lack of attic insulation, new siding with insulation wrap and…"
Oct 3, 2014
John Nicholas replied to Trip Smith's discussion Where to spend my marketing dollars?
"Trip, Before you spend much of anything, you need to define 3 types of customers.  What is your 'Bread and Butter' customer?  What is your 'Creame' customer?  What is your 'Dream' customer? Starting…"
Oct 2, 2014
Russ Eisenberg replied to Trip Smith's discussion Where to spend my marketing dollars?
"Trip, We are a manufacturer (Indowwindows.com) , but as a product line that is sold through many HP contractors to the consumer we do a tremendous amount of marketing to the consumer, both on our own and in partnership with our dealers. As far as…"
Oct 2, 2014
Casey Gesell replied to Trip Smith's discussion Where to spend my marketing dollars?
"Trip, Check out our sister company Contractor Nation: https://www.contractornation.com/ Pay Only for NEW leads! No setup, SEO or PPC fees! EXCLUSIVE LEADS from YOUR site, and YOUR phone, to YOUR business. No upfront costs, hidden fees or long term…"
Oct 1, 2014
Casey Gesell replied to Trip Smith's discussion Starting a Home Weatherization Business. Considering it...
"Hi Trip, Check out our website: www.drenergysaverdealerships.com"
Oct 1, 2014
daniel manriquez replied to Trip Smith's discussion Starting a Home Weatherization Business. Considering it...
"Here's a contractor perspective on incentives. Not that I agree with all of it, but its a good one to look at…"
Oct 1, 2014
Griffin Hagle replied to Trip Smith's discussion Where to spend my marketing dollars?
"Trip, as someone who works to bring others into the home performance fold, I'm encouraged to see GCs independently arriving at the conclusion that shifting towards HP makes business sense. Best of luck to you in your new endeavor! Most…"
Sep 29, 2014
LEDsale.se replied to Trip Smith's discussion Where to spend my marketing dollars?
"Add some SEO to that recipe (and read as much as you can about it) and it's a great start. Moz has a good introductory guide to SEO. Organic (non-paid-for) visitors are always the best, but the SEO jungle is hard to traverse. There are…"
Sep 28, 2014
Trip Smith's discussion was featured

Where to spend my marketing dollars?

Hey everyone, I'm a new home performance company owner. (Originally a general contractor who is expanding with a new company) My company is ready to be presented to potential customers but I am at a loss as to what avenue to use for my marketing campaign. I have a few ideas but I just can't seem to decide.....Billboard?Local magazine ad?Direct mailers?Door to door?Google Adwords?Local website ads?Home Advisor?Radio?Newspaper ad?Local TV?I'm already taking advantage of Facebook without spending…See More
Sep 24, 2014
Kim Tanner replied to Trip Smith's discussion Where to spend my marketing dollars?
"Hi Trip It's based off my experience here, at The Energy Conservatory (yes, we make the Minneapolis Blower Door) but it's also based from my past experience. I've been working in marketing for over 10 years, before that I was a…"
Sep 18, 2014
Trip Smith replied to Trip Smith's discussion Where to spend my marketing dollars?
"Thanks for the reply Kim! I've checked out your profile and it appears you work for the company that supplies the Minneapolis blower doors? Is the marketing experience you are coming off of for that company or for a company similar to mine? I…"
Sep 18, 2014
Kim Tanner replied to Trip Smith's discussion Where to spend my marketing dollars?
"Direct mail doesn't do very much, in my opinion, unless you have awesome coupons! Honestly, online advertising is the way to go. Google Adwords is great. Video ads are even better! I am currently managing a video campaign through Adwords and…"
Sep 17, 2014
Trip Smith replied to Hal Skinner's discussion What an RCC can do with no R- insulation in the walls.
"Wow, that's pretty incredible. I'm curious as to what other energy upgrades he did to the sanctuary? Did it have a dropped ceiling that he converted? Major air leaks he fixed? How this is this RCC usually applied?"
Sep 17, 2014
Trip Smith posted a discussion

Where to spend my marketing dollars?

Hey everyone, I'm a new home performance company owner. (Originally a general contractor who is expanding with a new company) My company is ready to be presented to potential customers but I am at a loss as to what avenue to use for my marketing campaign. I have a few ideas but I just can't seem to decide.....Billboard?Local magazine ad?Direct mailers?Door to door?Google Adwords?Local website ads?Home Advisor?Radio?Newspaper ad?Local TV?I'm already taking advantage of Facebook without spending…See More
Sep 16, 2014

Profile Information

Company
Efficient Home Solutions
Website URL
http://savewithehs.com

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At 12:45pm on July 17, 2014, Diane Chojnowski said…

Hi Trip,

Welcome to Home Energy Pros! Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos and upcoming events. If you're blogging about home performance, this is the place for you!

Don't forget to add your profile photo and be sure to put your location on our Member Map!


Thanks!
Diane, HEP Moderator

 
 
 

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