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If you had 30 seconds to tell a homeowner what your company does, how would it go?
12 Replies

hi,how would you answer this question? it can be difficult in any industry to come up with 30 second commercial for your business. However, it can be extremely difficult when 95 percent of homeowners…Continue

Started this discussion. Last reply by Dennis McCarthy Feb 23.

How Do You Market Your Energy Auditing Co?
15 Replies

Hi, My name is Noah and I am new to both this site and energy auditing and retrofitting.This group seems great, and I was just wondering what's everyone's take on how they market themselves and to…Continue

Started this discussion. Last reply by Ira Eisenstein Feb 19.

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Dennis McCarthy replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

" I tell people I'm an expert that can help you halve your electrical consumption- I can prove I did it and if your interested I can show you what using energy in a logical manner can do for you - you may only be able to save…"

Feb 23

Brad Cook replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"My "elevator speech"; I am a Home Performance Contractor. We do energy audits and all of the work necessary to improve the comfort, safety and energy efficiency of homes and small businesses. We are your local energy efficiency…"

Feb 23

Marco Mazzoni replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"I just do home energy audits, so it is easy. I help you make your home more comfortable and energy efficient."

Feb 21

Bud Poll replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"Bill, your 30 seconds should ring a bell, theirs not yours. That means saying things they want to hear. Whether that's something for free, what incentives are available, or a new kitchen paid for from the energy savings, depends upon your…"

Feb 21

Bill Smith replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"I have been thinking a lot about this lately. So far I have come up with "I make road maps to help you plan your houses future" The problem is that it is a little to generalized. I would love to hear other opinions."

Feb 21

Jose Macho replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"Having spent much of my career in sales/marketing as well as training/coaching- it's called the classic "elevator pitch"- you are getting on an elevator and you see the CEO- what do you say? A brief message that conveys your…"

Feb 20

Ira Eisenstein replied to Noah Glatfelter's discussion How Do You Market Your Energy Auditing Co?

"Noah... David Eakin is basically right in what he is telling you. I am in a similar situation in New Jersey... I have a BPI BA and Envelope Professional certification as well as the Installer certification... I would recommend getting the Installer…"

Feb 19

John Redmond replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"In our holistic approach to energy efficiency, we are not pushing cookie-cutter product-based solutions to a healthier home; instead, we are applying scientifically-proven methods designed to take the guesswork out of home improvement and resulting…"

Feb 18

Joseph Lamy replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"Over there, in her chair, at home, she's wondering when those Winter winds are gonna come and blow all of the warmth out of her bones. We splay the rainbows, you and I. We splay the rainbows in her eyes. We spread the colors of the reignbows…"

Feb 18

Joseph Lamy replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"Home performance contractors discover opportunities to improve housing stock. We leave it safer and more comfortable, healthier and easier on the resources. The added value resides in its durability, sustainability and long-term minimalist impact…"

Feb 18

Joseph Lamy replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"Noah, I think we are in this thing together now so much that we need partners like we need lungs. And those who are interested in what we offer need inclusion so folks come to us. The best worms are KNOWLEDGEABLE real estate agents and brokers…"

Feb 18

Nate Adams replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"I don't think I can get it to 30 seconds, but I can do it in 2-3 minutes with this Prezi. Home Performance Prezi I'm working on a video about this that comes in at about 1:20 giving the 4 Tenets of Home Performance. Aside from that,…"

Feb 18

Bud Poll replied to Noah Glatfelter's discussion If you had 30 seconds to tell a homeowner what your company does, how would it go?

"Hi Noah, I hate it when someone pokes me in one of my a sore spot :) and being brief is definitely one of my weaknesses. Ben Stalling asked a similar question over at EnergyAuditorTalk and for me it highlighted the importance of public…"

Feb 18

Noah Glatfelter posted a discussion

If you had 30 seconds to tell a homeowner what your company does, how would it go?

Feb 18

12 Comments

Joseph Lamy replied to Noah Glatfelter's discussion How Do You Market Your Energy Auditing Co?

"Hoah, Noah, my names Joah, little borther of Noah from the olde Testament.. :) I too am a BA from BPI, but like Bud poll, I go back a bit in the energy efficiency business - 1979 to be exact. this is one fine hunk of hand-me-downs, a passing on of…"

Feb 16

David Eakin replied to Noah Glatfelter's discussion How Do You Market Your Energy Auditing Co?

"Noah, I am a little further north than you, also have a BPI cert, have a business mgmt degree (from Eastern) and have been working as an auditor for about 3 years now. Listen to the responses - audit only is not a good business…"

Feb 16

Profile Information

Company: York Home Performance

Professional Certification: BPI- Building Analyst

Professional Interests: Home Performance
Integration of Design and Sustainability

Website URL: http://yorkhomeperformance.com

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At 2:59pm on January 28, 2013, Diane Chojnowski said…: Hi Noah,

Welcome to Home Energy Pros! Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos and upcoming events. If you're blogging about home performance, this is the place for you!

Don't forget to upload your profile photo. And add your location on our Member Map!

Thanks!
Diane, HEP Moderator

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