"Has anyone tried the choice architecture, as described in the book "Nudge" by Thaler and Sunstein, to design offers and frame them to customers?"
Hans Nilsson commented on James Sayers's group Marketing Energy Efficiency
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Diane Chojnowski said… Hi Hans,
Just a quick note to ask you to add your location to our Member Map.
It would be great to have Sweden represented!
Thanks,
Diane
Diane Chojnowski said… Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and brought to you in partnership with Home Energy magazine.
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