"I agree that LEDs are the way to go. The issue I run in to is that when retrofitting a home, the expense for insulation in the attic can be costly (depending on the size of the house), and then telling a homeowner they need to spend another $100 or…"
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TED Talks Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
(Filmed at TEDxPugetSound.)