Share 'While It's Voluntary, It's Also R&D/Service'

In the foreseeable future, households will participate in the voluntary Challenge for a variety of reasons.  In a plausible future, almost all households will reduce energy use, most unaware of the Challenge, for the same single reason:  politics and the prices of external energies (fuels, electrons) will have moved many technical solutions well beyond affordability. Whatever Challenge participan…