Share 'Does peer pressure help motivate people to save energy?'

According to the Wall Street Journal, it's one of the best ways."It isn't financial incentives. It isn't more information. It's guilt....Studies dating back at least three decades clearly show the power of social norms. We tend to ascribe our actions to more high-minded motives, or to practical concerns about money. But at its core, our behavior often boils down to that old mantra: Monkey see, mo…