Share 'The Home Performance Infographic: When in the Sales Cycle to Use the Concept'

(Cross posted from the http://www.energycircle.com/pro/bloghttp://www.energycircle.com/pro/blog.) As our burgeoning industry gradually defines itself, the continuing discussion about the importance of language rages on. Big name communications consultants have told us that terms like energy efficiency are "cold, heartless and unemotional." The smart folks at Lawrence Berkeley Labs who wrote the…