Share 'Energy efficiency is so in right now'

Guest blog by Cara Miale In the movie The Social Network, Facebook founder Mark Zuckerberg doesn’t want ads on an early version of his social network; he understands that first and foremost, his site has to be cool. And ads, he says, aren’t cool. Unlike Zuckerberg (well, at least in the beginning), the energy efficiency industry hasn’t quite grasped the value of being cool. It’s an industry that…