I follow some of the top social media bloggers and picked up a great tip about using pictures on Facebook.
I like how Facebook pulls in an image with an article, but the blogger (I can't remember who...tried to find the link but couldn't find it...) suggested taking advantage of the option to use bigger images by posting a photo with a link to the article (instead of posting the URL and pulling in the photo automatically.) When you do this, the photo is MUCH larger.
So, today I tried it when I posted to Home Energy Saver's Facebook page. (Look for the chart on "Residential Energy Costs in the U.S.) I uploaded the photo that went with the article and simply added the link in the text. We had a dramatic improvement in the number of likes and shares.
Here are the stats:
Usually (Just posting the link which pulls in an image to the left of the link):
5-10 people like a post
4-8 share it on their timeline
Today (Posted photo and added the link):
30 people "liked" the post
36 people shared it on their timeline
Wow! Big difference!
I know a lot of pros have Facebook pages for their businesses. Try this and see if you get good results too. Does anyone else have other tips to share about best practices for Facebook?
Be sure to join the Facebook Group to post the link to your Facebook page.
We did get a big lift from that post, but now I'm thinking a lot of it had to do with the content. The graph itself had a big impact...