Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 97

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Hal Skinner replied to Hal Skinner's discussion 'YGRENE' super fund for energy upgrade financing
"Hi again John, If you could directly answer these questions and comment on anything else related,…"
10 hours ago
Gregory Homan commented on Tom White's video
Thumbnail

The Future of Housing - And How Airtightness Can Help

"This is a reposting. The original is out of date due to the URL of the source video having…"
11 hours ago
Profile IconRick Causo, Sean McLoughlin, PAUL JOHNSON and 1 more joined Home Energy Pros
11 hours ago
Chris Dorsi posted a group
Thumbnail

International Home Performance Forum

A group dedicated to international collaboration among home performance practitioners.See More
11 hours ago
Tom White commented on Tom White's video
Thumbnail

The Future of Housing - And How Airtightness Can Help

"This video link has been deleted.  You can now view and comment on the updated video at…"
12 hours ago
Tom White posted a video

The Future of Housing - And How Airtightness Can Help

http://www.houseplanninghelp.com/80 The search for a new home can be daunting; whether it’s your first purchase, you’re relocating, or your family is increas...
12 hours ago
Corbett Lunsford's 2 videos were featured
12 hours ago
Sean Lintow Sr posted a blog post

http://thehtrc.com/2015/illinois-the-eri-the-iecac-resnet-the-final-push

Monday April 6th (10 AM to noon) will decide whether the ERI aka as the HERS option will be part of…See More
13 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service