Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 111

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Judy Rachel replied to Dean Kirkland 's discussion Im looking for a blower door / duct blaster / manometer rental in So Cal
"You can borrow the equipment from the Tool Lending Library maintained by SoCalEdison.  This is…"
3 hours ago
Profile IconSteve Last, Paul J Anzalone Jr, Jon Traudt and 1 more joined Home Energy Pros
17 hours ago
Jamie Medlin replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Please let me know if the flowhood  still for sale. jmedlin@archonenergysolutions.com"
yesterday
Jamie Medlin joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
yesterday
Laurie DiDonato posted an event
Thumbnail

HERS Rater Training Discount: Register by 1/6/17 and Get $100 Off! at Energize CT Center, North Haven, CT

January 23, 2017 to February 3, 2017
Become a HERS Rater with the NEHERS Alliance!Online Component: January 23rd-February 3rd, 2017 -…See More
yesterday
angela stanzione replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Yes, I do. Pictures are above. I have a newer fan, I have a frame in a case and I have panels."
yesterday
Tom Phillips replied to Bruce Ceniceros's discussion How effective are whole house air cleaners?
"re: costs:  I suspect the added UV & PCO & ESP has a big price tag but no clear…"
Thursday
David Baerg replied to angela stanzione's discussion Used Weatherization and auditing equipment for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi Angela, Do you have any fans left?  Frames?  Panels? Thanks, Dave"
Thursday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service