Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 111

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Rosie Smith replied to edward knight's discussion Minneapolis duct blaster for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Hi Edward...is this equipment still available?? Thanks, Rosie Smith Fresno,…"
10 hours ago
Rosie Smith joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
10 hours ago
Jim Gunshinan liked Tom White's discussion Home Energy Reader Survey
20 hours ago
Tom White posted a discussion

Home Energy Reader Survey

Home Energy wants to serve you better.  Please …See More
yesterday
George Matthews's event was featured

Proof is Possible Tour by the Home Performance Workshop at Truitt and White Lumber Conference Room

October 7, 2016 from 9am to 1pm
Building Energy Performance Testing is sponsoring the Proof is Possible Tour to come to the San…See More
yesterday
Profile IconAshley Noreuil, Fred Smith and Peter Moncada joined Home Energy Pros
Monday
George Matthews commented on George Matthews's event Proof is Possible Tour by the Home Performance Workshop
"Here is the flyer for the Advanced Techniques and Tools in Home Performance Friday October 7th at…"
Sunday
George Matthews posted an event

Proof is Possible Tour by the Home Performance Workshop at Truitt and White Lumber Conference Room

October 7, 2016 from 9am to 1pm
Building Energy Performance Testing is sponsoring the Proof is Possible Tour to come to the San…See More
Sunday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service