Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 111

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Profile IconShane Matteson, Jay Cooper and Mike Harris joined Home Energy Pros
57 minutes ago
Kim Burnett commented on Diane Chojnowski's group Home Energy Pros on Twitter
"Good morning, would you please add me. Thank you. Kim Burnett A+ Abundant Energy Experts"
3 hours ago
Kim Burnett joined Diane Chojnowski's group
Thumbnail

Home Energy Pros on Twitter

We've created a twitter list of members of Home Energy Pros who tweet about home performance and…See More
3 hours ago
Luke Langhals replied to Luis Hernandez's discussion ERV Configuration
"Very good reading. Thank you for posting this."
5 hours ago
Luke Langhals replied to Diane Chojnowski's discussion Poll: How confident do you feel about the future of home performance?
"This poll would change on a day to day basis :) I'm cynical one day and extremely optimistic…"
5 hours ago
Luke Langhals liked tedkidd's discussion Dear DOE, PACE sucks - please fix or make it go away...
5 hours ago
Nicole Scheunemann's video was featured

Airtight, Tested Right: Blower Door Tests for Contractors

Contractors: with a new New York State Energy Code going into effect in October 2016, it’s important to know what you’ll be on the hook for when it comes to ...
6 hours ago
Eve Dunham replied to Kim Tanner's discussion Facebook page targeting and privacy in the group Marketing Energy Efficiency
"I have used the targeted ads feature for age, location, etc. I have had moderate success with this.…"
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service