Breaking out the discussion specifically about twitter for home performance pro's, for ACI last year I did a survey of a cross section of folks--auditors, home performance contractors, green building consultants and other energy efficiency pros--on how people were using it, and where the return was coming from. 

Here's the presentation:

Ac itwitter4 eeprosfinpref
View more presentations from petertroast.
It would probably be a good time to refresh the data on this. If you think so, let me know and I'll spin up another Survey Monkey. 
Also, I maintain this list on twitter: @EnergyCircle/homeenergyefficiencypros and it's got a solid following. Please comment with suggestions on anyone that I may have left off. 

Tags: circle, energy, home, performance, twitter

Views: 93

Replies to This Discussion

Hey Peter,


Thanks for sharing this!  I noticed on slide 9 that the current home performance professionals using Twitter don't find it valuable for identifying and connecting with new customers.  I'd be curious to know from the group how Twitter could be more valuable for business development.

 

I ask because we're looking to expand the Energy Flair offering for home performance professionals to help them reach more potential customers with a word-of-mouth social media marketing tool.  The idea is simple: your customers earn a digital badge (a piece of Energy Flair - like from the movie Office Space) and can share it on Facebook and Twitter with a single click to let their friends know about the work they had done.  The average Facebook user has more than 130 friends, most of whom likely live in the same city, so the reach is impressive.  Here's an example of what this would look like from one of our partners, Effortless Efficiency in Naperville, IL:

 

http://www.energyflair.com/effortless-efficiency

 

Any thoughts on this type of campaign or other ideas on how Twitter could help you get more referrals?

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Hal Skinner replied to Richard Beyer's discussion Spontaneous Combustion and Flash Fire regarding Spray Foam Insulation
"Richard, here is something else that might be pertinent. In my hundreds of conversations with our…"
20 minutes ago
Trip posted a discussion

Starting a Home Weatherization Business. Considering it...

I am considering starting a home weatherization business. (I live in Southeast Alabama)  Currently…See More
58 minutes ago
Jim Gunshinan commented on Jim Gunshinan's blog post My Energy Upgrade California—The Numbers Are In
"To all, one thing I don't lack is advice from the experts! Thanks for the input, challenges,…"
1 hour ago
tedkidd commented on Jim Gunshinan's blog post My Energy Upgrade California—The Numbers Are In
"Jim, I'm glad you are open, that's great!  We all learn best when we are open! The…"
2 hours ago
David Eakin commented on Jim Gunshinan's blog post My Energy Upgrade California—The Numbers Are In
"Jim, Well, as the editor of Home Energy you should already know that the order of remediation is…"
2 hours ago
Greg Labbe posted a blog post

Technical Tape Desecration

Lets face it – building science is pushing the performance of adhesive tapes to a new levels and…See More
4 hours ago
Stacy Hunt posted an event

High Performance Enclosure Strategies: Part II, New Construction at Online

August 13, 2014 from 1pm to 2:30pm
Please join the Building America Program for our free webinar: High Performance Enclosure…See More
5 hours ago
Richard Beyer replied to Howard Katzman's discussion UV lights on filters
"Howard, There are numerous manufacturer's who swear these systems work and then you have the…"
14 hours ago
Christopher Morin posted a blog post

How do You Test a TXV?

  Thermostatic Expansion Valves (TEV or TXV), one of the most popular metering devices for…See More
18 hours ago
Howard Katzman posted a discussion

UV lights on filters

I recently saw UV bulb installations in 2 HVAC systems in a home. Each system had the Lennox…See More
20 hours ago
Don Fitchett joined Michael Stuart's group
Thumbnail

INFRARED THERMOGRAPHY USERS

This group is dedicated to knowledge sharing and discussion of infrared thermography for building…See More
20 hours ago
Don Fitchett commented on Diane Chojnowski's group Pinterest
"While most of our (BIN95.com) energy post and boards are industrial related, there are crossovers…"
20 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service