Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

 

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

 

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

 

If you'd like to learn more, please contact me or visit this page.

Tags: Facebook, Twitter, effectiveness, generation, lead, mouth, of, referrals, word

Views: 205

Replies to This Discussion

Really interesting Rajesh. Thanks for posting!

RSS

Discussion Forum

Facebook targeting for pages

Started by Kim Tanner. Last reply by Diane Chojnowski Jan 7, 2016. 1 Reply

Google+//Will it SAVE THE WORLD?

Started by Jennifer Luitwieler. Last reply by Everblue Training Nov 26, 2014. 19 Replies

The impact of pictures on Facebook

Started by Diane Chojnowski. Last reply by Joshua Moore Jul 7, 2014. 6 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Kevin Daly added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Minneapolis Blower Door Model 3 for sale

Selling minimally used Minneapolis Blower Door DG-700 model 3. Includes model 3 fan, DG-700…See More
2 hours ago
Profile IconDamon Morales, Thermodyne Boilers, Michael Woodham and 1 more joined Home Energy Pros
10 hours ago
marius gherman posted a video

Winter conditions, perfect operation - ROTEX / DAIKIN heat pump

FIAMMA company, ROTEX partner in Romania, offering turnkey packages to improve energy efficiency, from supply to installation. With an experience of over 25 ...
10 hours ago
Profile IconJeffery Liang and Ellen Phillips Soroka joined Home Energy Pros
Friday
Charles Cormany added a discussion to the group Job Board
Thumbnail

Energy Efficiency Incentive Program Manager - Efficiency First California (Berkeley)

Position Title: Program Manager Terms: Full time, available immediatelyAbout Efficiency First…See More
Thursday
Charles Cormany joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
Thursday
Linda Wigington liked Home Energy Magazine's blog post Art Rosenfeld's Legacy
Thursday
terry nordbye added a discussion to the group Energy Auditing Equipment for Sale, Trade or to Purchase
Thumbnail

Combustion anaylizer Testo 310

This little beauty only has a few hours on it. Almost brand new in box.Sell: $350.Terry 415 669…See More
Thursday

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service