Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

 

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

 

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

 

If you'd like to learn more, please contact me or visit this page.

Tags: Facebook, Twitter, effectiveness, generation, lead, mouth, of, referrals, word

Views: 158

Replies to This Discussion

Really interesting Rajesh. Thanks for posting!

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Larry Gorman posted a discussion

Hobo Data loggers for sale

I have recently retired and no longer have need of these, which are all in like new condition.  I…See More
56 minutes ago
Laurel Elam posted a blog post

Over 146,000 Homes in the U.S. were HERS Rated and issued a HERS Index Score in 2014

In 2014 there were 146,860 homes in the United States that were energy rated by certified RESNET…See More
1 hour ago
Shashank Kirloskar posted a blog post

Top 8 Solar Panel Manufacturers in India

Non-Renewable resources are reducing rapidly. Powering homes and offices through other means,…See More
11 hours ago
Avi Yashchin posted a blog post
13 hours ago
Laura Langham posted an event
Thumbnail

Residential Home Energy Efficiency Workshop - Greensboro, NC at Kathleen Clay Edwards Library – 1420 Price Park Drive, Greensboro, N.C. 27410

March 3, 2015 from 6:30pm to 8pm
Free Home Energy Conservation Workshop: Greensboro – 3/5/15Register for the Greensboro workshop…See More
18 hours ago
EnergyLogic Academy posted an event
Thumbnail

RESNET Rater Training Phase II at Denver, CO

May 11, 2015 to May 14, 2015
Join us in Beautiful Denver, CO!The field portion of HERS Rater Training is 4 days of field…See More
18 hours ago
Jim Gunshinan replied to Jim Gunshinan's discussion When your shower is in your kitchen...
"With more and more builders in crowded, expensive-to-rent-in cities like New York creating…"
18 hours ago
Home Energy Magazine's blog post was featured
19 hours ago

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service