Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

 

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

 

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

 

If you'd like to learn more, please contact me or visit this page.

Tags: Facebook, Twitter, effectiveness, generation, lead, mouth, of, referrals, word

Views: 188

Replies to This Discussion

Really interesting Rajesh. Thanks for posting!

RSS

Videos

  • Add Videos
  • View All

Twitter

Latest Activity

Steven Lefler posted a status
5 hours ago
Ryan T De La Rosa is now a member of Home Energy Pros
5 hours ago
Chris Dorsi posted a blog post

My Favorite Announcement of the Year

Each year, Habitat X engages in…See More
7 hours ago
R Higgins replied to Energy Wise Solutions's discussion No Utility Homes, Are we ready to start building Homes that are not connected to traditional utilities ?
"First off, check the laws in your area.  Drought prone areas often prohibit on site collection…"
15 hours ago
R Higgins commented on Tom White's video
Thumbnail

Building Science Insights -- To Vent or Not to Vent

"Great lecture, kept thinking, but what about existing buildings.  Too little room at eaves for…"
15 hours ago
Luis Imery added a discussion to the group Job Board
Thumbnail

Hiring: Construction Manager with High Performance Custom Home Experience

POSITION DESCRIPTIONJob Title: Construction ManagerDepartment: Construction –…See More
yesterday
Profile IconLuis Imery and Quinn Korzeniecki joined Diane Chojnowski's group
Thumbnail

Job Board

This group is for posting jobs related to all aspects of the home performance industry including…See More
yesterday
Colin Genge posted an event

Retrotec is attending the NEBB Testing and Balancing (Tab) Certified Professional Review Seminar in Chicago, IL at Hilton Chicago O’Hare Airport

June 6, 2016 at 8am to June 8, 2016 at 5pm
Building owners and tenants are concerned that the environmental performance of buildings must be…See More
yesterday

© 2016   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service