Generating leads through Facebook and Twitter

Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

If you'd like to learn more, please contact me or visit this page.