Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

 

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

 

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

 

If you'd like to learn more, please contact me or visit this page.

Tags: Facebook, Twitter, effectiveness, generation, lead, mouth, of, referrals, word

Views: 155

Replies to This Discussion

Really interesting Rajesh. Thanks for posting!

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.

Latest Activity

Profile IconJuan Roca and Elizabeth Coe joined Home Energy Pros
1 hour ago
Casey Gesell posted videos
1 hour ago
Gerald Shechter posted videos
1 hour ago
Hal Skinner replied to Hal Skinner's discussion An example of what an RCC can do with no R- insulation in the walls.
"Bret,  here are the 2 reports I referred…"
3 hours ago
Craig Foley shared George Kopf's discussion on Twitter
4 hours ago
Jan Green replied to George Kopf's discussion Real Estate Professionals need our support - but how?
"Craig, I like your thinking!  With my new broker, I've been able to communicate more…"
4 hours ago
Craig Foley replied to George Kopf's discussion Real Estate Professionals need our support - but how?
"Thanks Jan, your insight, as always, is invaluable. Your suggestions regarding a top down approach…"
4 hours ago
Hal Skinner replied to Hal Skinner's discussion An example of what an RCC can do with no R- insulation in the walls.
"Brett, you just asked the million dollar question when it comes to OUR coating. Now I will let the…"
4 hours ago

© 2014   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service