Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

 

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

 

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

 

If you'd like to learn more, please contact me or visit this page.

Tags: Facebook, Twitter, effectiveness, generation, lead, mouth, of, referrals, word

Views: 167

Replies to This Discussion

Really interesting Rajesh. Thanks for posting!

RSS

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Malcolm McKelvie replied to Alan Gindt's discussion Minneapolis Blower Door System for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"yes I would pay the delivery fee!"
yesterday
Alan Gindt replied to Alan Gindt's discussion Minneapolis Blower Door System for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"Malcolm, If you want to pay delivery from USA we can talk. Otherwise no thanks."
yesterday
Malcolm McKelvie replied to Alan Gindt's discussion Minneapolis Blower Door System for sale in the group Energy Auditing Equipment for Sale, Trade or to Purchase
"How old is it? I assume it is in good working order? I'm interested in it but the price needs…"
yesterday
William H Nickerson replied to Kim Tanner's discussion Fantastic innovation
"So that's where you use those True Flow plates....."
Friday
Colin Genge updated an event
Thumbnail

Passive House Testing Webinar with Kevin Brennan of the Passive House Academy at Online

September 29, 2015 from 1pm to 2pm
Tests needed to qualify as a passive houseWhy we’re seeing an increase in PH buildingsBest…See More
Friday
Colin Genge updated an event
Thumbnail

DM32 Smart Gauge 101 Webinar at Online

September 22, 2015 from 1pm to 2pm
Webinar Learning Objectives:Gauge settings and operationCalculate results in the gaugeUpdate the…See More
Friday
Colin Genge updated an event
Thumbnail

Blower Door 101 Webinar at Online

September 15, 2015 from 1pm to 2pm
See how easy it is to do your first test. Learn tips to perform your first duct test in only twenty…See More
Friday
Colin Genge updated an event
Thumbnail

Zone Pressure Diagnostics (ZPD) with Bill Eckman of NME$A Webinar at Online

September 10, 2015 from 1pm to 2pm
Benefits and limitations of Zonal Pressure Diagnostics (ZPD).Best practices for accurate…See More
Friday

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service