Earlier this year, we launched a service to help home energy pros get referrals from existing customers using social media.  I'd like to share some initial results from the program, just to help those who are considering using either Facebook or Twitter.

 

PROGRAM OVERVIEW

After doing work in a customer's home, send them an email that awards them a digital badge ("Energy Flair") for making their house more energy efficient/comfortable/economical (you decide the message).  Prompt them to share the badge on Facebook and Twitter, and we'll track how many of their Facebook friends and Twitter followers click on a link in that post, which directs them either to your web site or to a lead generation form on EnergyFlair.com

 

RESULTS

Here's what we've seen with a reasonable sample size of emails sent to customers:

* Every 10 emails sent yield 4 posts total (Facebook or Twitter) - some of our clients offer an incentive for posting, like 5% off additional retrofits.  These clients saw dramatically higher posting rates.

* Every 10 posts on Facebook or Twitter yield 6 clicks.  Remember - the people clicking through to your site or our lead generation form already know someone who you've worked with, so they are a more qualified lead than someone who finds you through a search engine, or even a flyer in the mail or door hanger.

 

If you'd like to learn more, please contact me or visit this page.

Tags: Facebook, Twitter, effectiveness, generation, lead, mouth, of, referrals, word

Views: 205

Replies to This Discussion

Really interesting Rajesh. Thanks for posting!

RSS

Discussion Forum

Facebook targeting for pages

Started by Kim Tanner. Last reply by Diane Chojnowski Jan 7, 2016. 1 Reply

Google+//Will it SAVE THE WORLD?

Started by Jennifer Luitwieler. Last reply by Everblue Training Nov 26, 2014. 19 Replies

The impact of pictures on Facebook

Started by Diane Chojnowski. Last reply by Joshua Moore Jul 7, 2014. 6 Replies

Videos

  • Add Videos
  • View All

Latest Activity

Walter Ahlgrim replied to Steve's discussion Too many BTU's. Too much horsepower?
"The 5 ton system you have is not 500 hp racecar engines they are 500 hp truck engines. The duct…"
9 hours ago
Daniel James Grundy replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"So I wanted to start with a basic who can help then go into more detail later. But yes find…"
13 hours ago
Daniel James Grundy replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"My tutor got back to me and while areas don't quite feel right a little to much assumptions…"
13 hours ago
Brennan Less replied to Daniel James Grundy's discussion Stack/wind pressure and flow networks.
"Daniel, I'm assuming you're trying to predict the airflows through the different openings…"
15 hours ago
Martin Newmark joined allen p tanner's group
Thumbnail

Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
17 hours ago
John Nicholas replied to Brad Cook's discussion BDT with vermiculite in hollow CMU walls?
"If the drywall is in good shape, you should have little worries about the 50pa depressurization…"
19 hours ago
tedkidd replied to Steve's discussion Too many BTU's. Too much horsepower?
"Does the house ever feel clammy? Do you have to keep the thermostat below 74 to be comfortable? Is…"
21 hours ago
Danielle Sass Byrnett liked Diane Chojnowski's blog post Don MacOdrum receives BPI's 2017 Tony Woods Award!
22 hours ago

Home Energy Pros

Welcome to Home Energy Pros – the unique digital community by and for those who work in the home energy performance arena.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (supported by the U.S. Department of Energy) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network. Please honor our Guidelines

© 2017   Created by Lawrence Berkeley National Laboratory.   Powered by

Badges  |  Report an Issue  |  Terms of Service