Marketing Energy Efficiency

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Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumers

Members: 230
Latest Activity: 5 hours ago

Discussion Forum

Residential Energy Efficiency displays 4 Replies

Hey all,I'm looking to showcase the energy efficiency offerings we have.  We want to showcase some of our common solutions in our area, which are duct sealing, air sealing, energy efficient light…Continue

Tags: Marketing

Started by daniel manriquez. Last reply by Tom Conlon Feb 13.

"We just don't have any money to spend right now because of....." whatever the reason given.

That quote was from a member of this forum H Skinner some time ago and it is still true today. For the most we work mainly in the commercial industrial energy sector saving  our Customers upwards of…Continue

Started by Barry NewDelman Dec 20, 2013.

How do you advertise to homeowners? 9 Replies

Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue

Started by Chris Gerstner. Last reply by Brian Wright Oct 11, 2013.

Building a case for energy efficiency upgrades 8 Replies

When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades;  "We just don't have any money to spend right now because of....." …Continue

Started by Hal Skinner. Last reply by Barry NewDelman Aug 8, 2013.

Bribing a prospective customer.

OK, our company works with a radiant barrier coating, looks and applies like paint.  We found out early on that the more intelligent and informed the homeowner is, the more they understand and…Continue

Started by Hal Skinner Aug 8, 2013.

Free Energy Efficiency Tools / Calculators 5 Replies

I'm interested in locating some online tools that roughly calculate homeowner energy efficiency.  Things similar to this -…Continue

Started by Tyler Gillette. Last reply by Rick Karg May 16, 2013.

Slighty off the Track

If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue

Started by Barry NewDelman Apr 23, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

Selecting a Name for HPC Company 3 Replies

Here's one for you Home Energy Marketing Pros.. I'm with a Community Action Program that is in the process of forming a social enterprise (for-profit subsidiary).  We'll be offering home performance…Continue

Tags: HPC, HomePerformanceContracting, marketing

Started by Jason Schaefer. Last reply by Adin Maynard Oct 11, 2012.

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You need to be a member of Marketing Energy Efficiency to add comments!

Comment by James H. Bushart on November 4, 2010 at 11:07pm
http://vimeo.com/16068298

Here is a link to an interesting discussion on the LBL study on motivating people to want to achieve a higher level of energy efficiency.
Comment by Carol A. Markell on November 4, 2010 at 7:37am
Start by reading Peter Troast's blog on this page.

Do you have a questionnaire that you use for the home owner? One that tries to find out the 'hot spots'. Ask about the family, comfort level, allergies, mold, etc.
Do you invite the home owner to watch you test the house and explain what the tests do?
Finally, I suggest not selling energy efficiency as a first benefit, but as an added value.
 

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Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumersSee More
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Wrightsoft - Manual J / Manual D

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Energy Auditing Equipment for Sale, Trade or to Purchase

Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
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Jim Gunshinan commented on Jim Gunshinan's blog post Energy Upgrade California—Up Close and Personal
"I had a revelation while attending Bruce Manclark's session of duct leak testing at the Energy…"
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George J. Nesbitt commented on Jim Gunshinan's blog post Energy Upgrade California—Up Close and Personal
"Blower Door; the 2007 test was a depressurization test, and the 2014 a pressurization test, which…"
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George J. Nesbitt replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"Plan, plan, plan, plan. The 1st step to is to understand the house, how it's built, the…"
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High Performance Windows - A Panel of Experts at Pyramid Alehouse`

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Kaushal Bharath Raju replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
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David Eakin replied to Kaushal Bharath Raju's discussion Affordability & Deep Energy Upgrade/Passive House Retrofit in Berkeley, California.
"More food for thought on this subject - read this (fairly) recent blog by one of the most respected…"
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