Marketing Energy Efficiency

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Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumers

Members: 235
Latest Activity: Sep 1

Discussion Forum

How do you advertise to homeowners? 10 Replies

Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue

Started by Chris Gerstner. Last reply by Nexo Creativo Apr 28.

Residential Energy Efficiency displays 4 Replies

Hey all,I'm looking to showcase the energy efficiency offerings we have.  We want to showcase some of our common solutions in our area, which are duct sealing, air sealing, energy efficient light…Continue

Tags: Marketing

Started by daniel manriquez. Last reply by Tom Conlon Feb 13.

"We just don't have any money to spend right now because of....." whatever the reason given.

That quote was from a member of this forum H Skinner some time ago and it is still true today. For the most we work mainly in the commercial industrial energy sector saving  our Customers upwards of…Continue

Started by Barry NewDelman Dec 20, 2013.

Building a case for energy efficiency upgrades 8 Replies

When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades;  "We just don't have any money to spend right now because of....." …Continue

Started by Hal Skinner. Last reply by Barry NewDelman Aug 8, 2013.

Bribing a prospective customer.

OK, our company works with a radiant barrier coating, looks and applies like paint.  We found out early on that the more intelligent and informed the homeowner is, the more they understand and…Continue

Started by Hal Skinner Aug 8, 2013.

Free Energy Efficiency Tools / Calculators 5 Replies

I'm interested in locating some online tools that roughly calculate homeowner energy efficiency.  Things similar to this -…Continue

Started by Tyler Gillette. Last reply by Rick Karg May 16, 2013.

Slighty off the Track

If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue

Started by Barry NewDelman Apr 23, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

Selecting a Name for HPC Company 3 Replies

Here's one for you Home Energy Marketing Pros.. I'm with a Community Action Program that is in the process of forming a social enterprise (for-profit subsidiary).  We'll be offering home performance…Continue

Tags: HPC, HomePerformanceContracting, marketing

Started by Jason Schaefer. Last reply by Adin Maynard Oct 11, 2012.

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Comment by Evan Mills on November 11, 2010 at 6:00pm
A new experiment relevant to this group is the Home Energy Score Pilot tests for home energy ratings using a new low-cost protocol. They have 10 sites across the country. Join the HEP Group dedicated to these pilots to follow what's happening.
Comment by Lester Shen on November 8, 2010 at 6:03am
Hans, We've been using "Nudge," the Heath Bros book "Switch" and Frank Luntz' "What Americans Really Want ... Really" as resources (among others, Cialdini, Weston, Lakoff) as a resource to help us frame the issues for homeowners. Our neighborhood workshops are very well received and we're getting a lot of sign ups. We're digging deeper into sales approached (social styles) for our home visits.
Comment by Robert Haverlock on November 7, 2010 at 10:47am
I've been finding as a marketing person, that a high majority of folks are right brained, very visual...Large engineering companies, at least the progressive ones, have been using lap tops with visuals...

Like a power-point presentation with out words, and you as sales person narrates the story, ie; the look, the feel, the payback, show like a wall of shame photos, or as Carol suggests, asking questions about the family, comfort levels, mold, etc etc... with pictures...

I think this is a good start to gain trust and a long term working relationship.

-cheers
Comment by Hans Nilsson on November 5, 2010 at 8:28am
Has anyone tried the choice architecture, as described in the book "Nudge" by Thaler and Sunstein, to design offers and frame them to customers?
Comment by TJ Ewing on November 5, 2010 at 7:03am
Justin Wilson, of Building Performance Solutions, articulated this statement: "How much energy do you want to waste?" Of course no one wants to 'waste' energy, yet many of our homes significantly do.

I also feel payback numbers work against many efficiency projects. It would be best to show how energy savings pay for the amortization of the improvement cost.

As Carol already mentioned, it is more than just energy efficiency, it is health, safety, comfort, durability... Thanks for starting this thread.
Comment by James H. Bushart on November 4, 2010 at 11:07pm
http://vimeo.com/16068298

Here is a link to an interesting discussion on the LBL study on motivating people to want to achieve a higher level of energy efficiency.
Comment by Carol A. Markell on November 4, 2010 at 7:37am
Start by reading Peter Troast's blog on this page.

Do you have a questionnaire that you use for the home owner? One that tries to find out the 'hot spots'. Ask about the family, comfort level, allergies, mold, etc.
Do you invite the home owner to watch you test the house and explain what the tests do?
Finally, I suggest not selling energy efficiency as a first benefit, but as an added value.
 

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