Marketing Energy Efficiency

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Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumers

Members: 208
Latest Activity: May 16

Discussion Forum

Free Energy Efficiency Tools / Calculators 5 Replies

I'm interested in locating some online tools that roughly calculate homeowner energy efficiency.  Things similar to this -…Continue

Started by Tyler Gillette. Last reply by Rick Karg May 16.

How do you advertise to homeowners? 8 Replies

Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue

Started by Chris Gerstner. Last reply by David Eakin May 8.

Slighty off the Track

If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue

Started by Barry NewDelman Apr 23.

Building a case for energy efficiency upgrades 7 Replies

When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades;  "We just don't have any money to spend right now because of....." …Continue

Started by Hal Skinner. Last reply by Bijou Lulla Apr 13.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13.

Selecting a Name for HPC Company 3 Replies

Here's one for you Home Energy Marketing Pros.. I'm with a Community Action Program that is in the process of forming a social enterprise (for-profit subsidiary).  We'll be offering home performance…Continue

Tags: HPC, HomePerformanceContracting, marketing

Started by Jason Schaefer. Last reply by Adin Maynard Oct 11, 2012.

Getting consumers interested in energy efficiency 22 Replies

It seems that many consumers don't pay attention about energy efficiency until energy prices rise, there is a gas crisis or a rate increase. Any thoughts on increasing awareness and engagement by…Continue

Tags: marketing, consumers, efficeincy, energy

Started by James Sayers. Last reply by Marc Church Aug 11, 2012.

The B2B Marketing of EE 1 Reply

I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b. …Continue

Tags: marketing

Started by Andrew Navolio. Last reply by Sustainable Me May 7, 2012.

Articles or Studies to use for Education and Marketing Purposes? 3 Replies

  I first would like to say thank you to all the people who participate in this great site.  I have been reading posts on here for awhile and learning a lot of good information.  I have been in and…Continue

Started by Scott Paulson. Last reply by Sustainable Me May 7, 2012.

Comment Wall

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Comment by Carol A. Markell on November 4, 2010 at 7:37am
Start by reading Peter Troast's blog on this page.

Do you have a questionnaire that you use for the home owner? One that tries to find out the 'hot spots'. Ask about the family, comfort level, allergies, mold, etc.
Do you invite the home owner to watch you test the house and explain what the tests do?
Finally, I suggest not selling energy efficiency as a first benefit, but as an added value.
 

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