"Any bets on how long it will take this company to land in court?
A local energy efficiency group in…"
Marketing Energy Efficiency
Information
Sharing ideas, tools and examples of promoting energy efficiency to consumers
Members: 208
Latest Activity: May 16
Discussion Forum
Free Energy Efficiency Tools / Calculators 5 Replies
I'm interested in locating some online tools that roughly calculate homeowner energy efficiency. Things similar to this -…Continue
Started by Tyler Gillette. Last reply by Rick Karg May 16.
How do you advertise to homeowners? 8 Replies
Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue
Started by Chris Gerstner. Last reply by David Eakin May 8.
Slighty off the Track
If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue
Started by Barry NewDelman Apr 23.
Building a case for energy efficiency upgrades 7 Replies
When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades; "We just don't have any money to spend right now because of....." …Continue
Started by Hal Skinner. Last reply by Bijou Lulla Apr 13.
What is the Consumer Attitude towards Energy Efficiency Products & Services
Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue
Started by Bijou Lulla Apr 13.
What is the Consumer Attitude towards Energy Efficiency Products & Services
Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue
Started by Bijou Lulla Apr 13.
Selecting a Name for HPC Company 3 Replies
Here's one for you Home Energy Marketing Pros.. I'm with a Community Action Program that is in the process of forming a social enterprise (for-profit subsidiary). We'll be offering home performance…Continue
Tags: HPC, HomePerformanceContracting, marketing
Started by Jason Schaefer. Last reply by Adin Maynard Oct 11, 2012.
Getting consumers interested in energy efficiency 22 Replies
It seems that many consumers don't pay attention about energy efficiency until energy prices rise, there is a gas crisis or a rate increase. Any thoughts on increasing awareness and engagement by…Continue
Tags: marketing, consumers, efficeincy, energy
Started by James Sayers. Last reply by Marc Church Aug 11, 2012.
The B2B Marketing of EE 1 Reply
I am interested to see if anyone from the group can recommend some resources, or provide input, on practices used in marketing energy efficiency b2b. …Continue
Tags: marketing
Started by Andrew Navolio. Last reply by Sustainable Me May 7, 2012.
Articles or Studies to use for Education and Marketing Purposes? 3 Replies
I first would like to say thank you to all the people who participate in this great site. I have been reading posts on here for awhile and learning a lot of good information. I have been in and…Continue
Started by Scott Paulson. Last reply by Sustainable Me May 7, 2012.
Comment Wall
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Comment by David Eggleton on January 28, 2013 at 8:31am
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Comment by John Leboffe on June 26, 2012 at 7:14am -
marketing and paying for solar energy watershed management and other green projects with travel, trade and exchange services http://www.arezza.net
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Comment by Peter Troast on June 22, 2011 at 3:28pm -
New post on what I think is very important for home performance folks to understand--the changing local search landscape. Annually, one of the best local search guru's publishes the Local Search Ranking Factors report. This post is my interpretation of what it means for us. http://homeenergypros.lbl.gov/profiles/blogs/local-search-ranking-f...
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Comment by Barry L NewDelman on April 20, 2011 at 4:27pm -
Texas, Illinois, conneticut, Pennslyvania, New Jersey and New York are the first states to enjoy a No cost savings of up to 25% on Commericail Energy Bills.
Just a take a look and try it out. No information is saved unless you ask for a custom quote. http://www.bit.ly/fpPN5I
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Comment by Carol A. Markell on April 19, 2011 at 6:23am -
Pat Colburn just posted a blog on our site and sums up some pertinent points of geotargeting. If interested you can check it out, http://homeenergy.org/blog.php?id=135&blog_title=ACI_Highlights...
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Comment by Don Koppin on April 14, 2011 at 2:31pm -
When I talk to customers about how much more comfortable that they will be with energy efficiency upgrades and get them away from thinking about ROI, I have much more success in selling it. It also helps to quote how on some previous jobs, that I have cut home fuel bills in half.
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Comment by Barbara Saunders on April 14, 2011 at 2:02pm -
I think the first question is how we're framing the sales challenge: Are we targeting customers who want kitchen counters and aiming to persuade or convince them that, since the money is there, they should do something more important (by our criteria) instead? Or are we targeting customers who are looking to "invest" and aren't aware that energy efficiency is the better investment by their own criteria? (e.g., "I'll enjoy my kitchen more if I ...")?
Number one is a harder job, I think!
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Comment by Dennis Cheslik on April 14, 2011 at 1:44pm -
It seems most homeowners want lower energy bills, yet, opt to purchase(for example) a new marble countertop in the kitchen over adding 6 more inches of insulation in the attic. The kitchen they see daily, the attic they don't. Here's an interesting article I ran across recently regarding the energy efficiency market: Building Energy Efficiency Is a Hard Market to Crack
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Comment by Evan Mills on February 1, 2011 at 4:04pm -
We'd like to hear from you on how the topic of this group applies in the context of multifamily buildings---> here
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Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and brought to you in partnership with Home Energy magazine.
Latest Activity
Nick Helmholdt replied to Joshua Knittel's discussion Google Thermal View? in the group INFRARED THERMOGRAPHY USERS
Matthew Redmond posted a status"Full house for NYSWDA's ASHRAE 62.2 course today. A lot of discussion on implementing this standard on NY State's diverse housing stock."
Paul Scheckel posted a blog postLess oil, more courage: Energy and Art
Hard to admit, but I'm not all fun-facts all the time. Sometimes I even pay attention to things…See More
Tom Delconte posted a blog postThe Surroundings Are Comprised of (fill in the blank) !
In Building Science…See More
tedkidd replied to Jose Macho's discussion Why Are Energy-Saving Home Inprovements Down??"Pat, I think you and I agree on a LOT of things.
One thing I don't want to see is more…"
tedkidd commented on Tom Delconte's blog post Robert Shiller Says Retrofits Are Never Worth It!"Bob B.
Buying a home is a good investment because it is forced savings more than a good…"
Joe Huang posted a discussionWhite Box Technologies launches Web-based weather data for building energy simulations
White Box Technologies is pleased to announce under agreement with ASHRAE the launch of WBT Weather…See More
Joseph Lamy commented on Jim Gunshinan's blog post The Universe Is Made of Stories"My life changed when I got 'ductalatored' - became familiar with proper sizing guides for…"
Judi Lyall joined allen p tanner's group
Energy Auditing Equipment for Sale, Trade or to Purchase
Discuss the pros and cons of the equipment you are interested in prior to purchase. Post equipment…See More
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