Marketing Energy Efficiency

Information

Marketing Energy Efficiency

Sharing ideas, tools and examples of promoting energy efficiency to consumers

Members: 241
Latest Activity: Apr 27

Discussion Forum

Facebook page targeting and privacy 3 Replies

If you manage a Facebook page then you've probably noticed that you can change your post settings to allow for privacy and targeting of posts (this is a fairly new feature). Has anyone tried this…Continue

Tags: targeting, Facebook

Started by Kim Tanner. Last reply by Joshua Moore Feb 3.

How to give back to your Customers 2 Replies

Help your Customers get free energy , Open enrollment untill February 13 th in the most Successful residential Energy Companyone Billion in revenue in 7 years…Continue

Started by Barry NewDelman. Last reply by Barry NewDelman Jan 28.

How do you advertise to homeowners? 10 Replies

Our company uses a mix of advertising with the most successful being online search engine optimization and pay-per-click advertising on Google.With regards to advertising to the existing home…Continue

Started by Chris Gerstner. Last reply by Nexo Creativo Apr 28, 2014.

Residential Energy Efficiency displays 4 Replies

Hey all,I'm looking to showcase the energy efficiency offerings we have.  We want to showcase some of our common solutions in our area, which are duct sealing, air sealing, energy efficient light…Continue

Tags: Marketing

Started by daniel manriquez. Last reply by Tom Conlon Feb 13, 2014.

"We just don't have any money to spend right now because of....." whatever the reason given.

That quote was from a member of this forum H Skinner some time ago and it is still true today. For the most we work mainly in the commercial industrial energy sector saving  our Customers upwards of…Continue

Started by Barry NewDelman Dec 20, 2013.

Building a case for energy efficiency upgrades 8 Replies

When dealing with a commercial business, big or small, we always get the same reply when we talk about energy efficiency upgrades;  "We just don't have any money to spend right now because of....." …Continue

Started by Hal Skinner. Last reply by Barry NewDelman Aug 8, 2013.

Bribing a prospective customer.

OK, our company works with a radiant barrier coating, looks and applies like paint.  We found out early on that the more intelligent and informed the homeowner is, the more they understand and…Continue

Started by Hal Skinner Aug 8, 2013.

Free Energy Efficiency Tools / Calculators 5 Replies

I'm interested in locating some online tools that roughly calculate homeowner energy efficiency.  Things similar to this -…Continue

Started by Tyler Gillette. Last reply by Rick Karg May 16, 2013.

Slighty off the Track

If you know of a Reigious Instituiton or a Non for Profit Organization that would like to receive a monthly income by saving thier members significant dollars on their bills, here is an ideal…Continue

Started by Barry NewDelman Apr 23, 2013.

What is the Consumer Attitude towards Energy Efficiency Products & Services

Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article …Continue

Started by Bijou Lulla Apr 13, 2013.

Comment Wall

Comment

You need to be a member of Marketing Energy Efficiency to add comments!

Comment by Evan Mills on November 11, 2010 at 6:00pm
A new experiment relevant to this group is the Home Energy Score Pilot tests for home energy ratings using a new low-cost protocol. They have 10 sites across the country. Join the HEP Group dedicated to these pilots to follow what's happening.
Comment by Lester Shen on November 8, 2010 at 6:03am
Hans, We've been using "Nudge," the Heath Bros book "Switch" and Frank Luntz' "What Americans Really Want ... Really" as resources (among others, Cialdini, Weston, Lakoff) as a resource to help us frame the issues for homeowners. Our neighborhood workshops are very well received and we're getting a lot of sign ups. We're digging deeper into sales approached (social styles) for our home visits.
Comment by Robert Haverlock on November 7, 2010 at 10:47am
I've been finding as a marketing person, that a high majority of folks are right brained, very visual...Large engineering companies, at least the progressive ones, have been using lap tops with visuals...

Like a power-point presentation with out words, and you as sales person narrates the story, ie; the look, the feel, the payback, show like a wall of shame photos, or as Carol suggests, asking questions about the family, comfort levels, mold, etc etc... with pictures...

I think this is a good start to gain trust and a long term working relationship.

-cheers
Comment by Hans Nilsson on November 5, 2010 at 8:28am
Has anyone tried the choice architecture, as described in the book "Nudge" by Thaler and Sunstein, to design offers and frame them to customers?
Comment by TJ Ewing on November 5, 2010 at 7:03am
Justin Wilson, of Building Performance Solutions, articulated this statement: "How much energy do you want to waste?" Of course no one wants to 'waste' energy, yet many of our homes significantly do.

I also feel payback numbers work against many efficiency projects. It would be best to show how energy savings pay for the amortization of the improvement cost.

As Carol already mentioned, it is more than just energy efficiency, it is health, safety, comfort, durability... Thanks for starting this thread.
Comment by James H. Bushart on November 4, 2010 at 11:07pm
http://vimeo.com/16068298

Here is a link to an interesting discussion on the LBL study on motivating people to want to achieve a higher level of energy efficiency.
Comment by Carol A. Markell on November 4, 2010 at 7:37am
Start by reading Peter Troast's blog on this page.

Do you have a questionnaire that you use for the home owner? One that tries to find out the 'hot spots'. Ask about the family, comfort level, allergies, mold, etc.
Do you invite the home owner to watch you test the house and explain what the tests do?
Finally, I suggest not selling energy efficiency as a first benefit, but as an added value.
 

Members (241)

 
 
 

Home Energy Pros

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy,) and brought to you in partnership with Home Energy magazine.  Home Energy Pros is sponsored by the Better Buildings Residential Network.

Latest Activity

Rick Karg replied to Carly@AirCycler's discussion The (Small) Cost of Ventilation Without Recovery
"As a member of the ASHRAE 62.2 committee (and president of Residential Energy Dynamics, the author…"
Friday
Bradford E. White replied to Elizabeth Guinn's discussion ERV in need of backflow preventer.
"I would use an in-line backdraft damper such as Artis Industries or the ones made by Fantech and…"
Thursday
Kim Tanner posted a video

Wireless Air Leakage Testing

This webinar will discuss the use of WiFi technology to conduct and document blower door and duct leakage tests for compliance with local energy codes. The s...
Thursday
Profile IconPerry Grossman, Daniel Pate and Ottawa Furnace Filters joined Home Energy Pros
Thursday
Kirsten Richnavsky added a discussion to the group Building Performance Institute (BPI)
Thumbnail

Breaking the link between unhealthy homes and unhealthy kids

Listen in on IAQ Radio to a discussion on reducing the household triggers that cause asthmaattacks…See More
Thursday
Kirsten Richnavsky posted a discussion

Breaking the link between unhealthy homes and unhealthy kids

Listen in on IAQ Radio to a discussion on reducing the household triggers that cause asthmaattacks…See More
Thursday
Kim Tanner posted events
Thursday
Ottawa Furnace Filters posted a blog post

Some Useful Information about Furnace Air Filters

There is not much we can do about the air pollution outside of a house in Ottawa, Canada, but we…See More
Thursday

© 2015   Created by Lawrence Berkeley National Laboratory.

Badges  |  Report an Issue  |  Terms of Service