Marketing Energy Efficiency

Comment

Comment by Srikanth Puttagunta on November 30, 2010 at 8:22am

I know that this website (energyaudits.com) was being promoted at conferences in the past. Not sure if much has happened with it recently. Seems like a good idea, but it is only useful if homeowners know about it.

Comment by Srikanth Puttagunta on November 19, 2010 at 7:52am

I just posted a video to the website called: Retrofitting America: a 1970s Home Energy Efficiency Analysis. The idea was to make a dashboard (which can be downloaded at www.carb-swa.com) with general information to guide initial decisions on packages of retrofits to pursue. The intended audience is utility programs and homeowners, focusing on utility bill savings. It doesn't replace actual energy modeling, but hopefully can steer people when making decisions.

Comment by Jim Klebes on November 15, 2010 at 7:16pm

Remember that you are selling yourself first and you services second. Your potential customer needs to feel comfortable with you personally before they will ever accept you may be an expert in your field offering valid solutions to their issues.

Comment by Zach Erdmann on November 14, 2010 at 9:26am

Does anyone have any good talking points for home owners that believe in the "buildings should breath" comment. I commonly use the "built it tight ventilate right" line. I also try and bring up the subject of "controlled ventilation". As we are selling more and more building envelope sealing, these discussions are becoming more and more common. Any other good talking points?

Comment by Evan Mills on November 11, 2010 at 6:00pm

A new experiment relevant to this group is the Home Energy Score Pilot tests for home energy ratings using a new low-cost protocol. They have 10 sites across the country. Join the HEP Group dedicated to these pilots to follow what's happening.

Comment by Lester Shen on November 8, 2010 at 6:03am

Hans, We've been using "Nudge," the Heath Bros book "Switch" and Frank Luntz' "What Americans Really Want ... Really" as resources (among others, Cialdini, Weston, Lakoff) as a resource to help us frame the issues for homeowners. Our neighborhood workshops are very well received and we're getting a lot of sign ups. We're digging deeper into sales approached (social styles) for our home visits.

Comment by Robert Haverlock on November 7, 2010 at 10:47am

I've been finding as a marketing person, that a high majority of folks are right brained, very visual...Large engineering companies, at least the progressive ones, have been using lap tops with visuals...

Like a power-point presentation with out words, and you as sales person narrates the story, ie; the look, the feel, the payback, show like a wall of shame photos, or as Carol suggests, asking questions about the family, comfort levels, mold, etc etc... with pictures...

I think this is a good start to gain trust and a long term working relationship.

-cheers

Comment by Hans Nilsson on November 5, 2010 at 8:28am

Has anyone tried the choice architecture, as described in the book "Nudge" by Thaler and Sunstein, to design offers and frame them to customers?

Comment by TJ Ewing on November 5, 2010 at 7:03am

Justin Wilson, of Building Performance Solutions, articulated this statement: "How much energy do you want to waste?" Of course no one wants to 'waste' energy, yet many of our homes significantly do.

I also feel payback numbers work against many efficiency projects. It would be best to show how energy savings pay for the amortization of the improvement cost.

As Carol already mentioned, it is more than just energy efficiency, it is health, safety, comfort, durability... Thanks for starting this thread.

Comment by James H. Bushart on November 4, 2010 at 11:07pm

http://vimeo.com/16068298

Here is a link to an interesting discussion on the LBL study on motivating people to want to achieve a higher level of energy efficiency.

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