Much has been written in recent times on consumer attitudes towards investing in energy efficiency retrofits, a recent GTM article http://www.greentechmedia.com/articles/read/Can-Home-Energy-Efficie... does hit the nail on the head. 

Share your own experiences; is differentiating between investing in Energy Efficiency & Renewable Energy a perception problem and a communication issue. in your experience do customers receive real financial benefits post their Energy Efficiency investments. 

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